Marketing Analysis Ge Healthcare- Digital Marketing

GE Healthcare- Digital marketing KULDIP MEDHE GE healthcare deliver services to people around the globe using transformational medical technologies. Among them are services such as biopharmaceutical manufacturing technologies, medical diagnostics, medical imaging and information technologies, patient monitoring systems, drug discovery, and performance solutions services. The ultimate goal of using digital marketing strategy is for customer and market acquisition. The reason being is acquire new customers and make the products and business grow. The retention of new customers is also important. Through acquisition strategy, new customers and existing ones can be informed about the new products and services. Acquisition goes beyond than awareness and it helps in expanding the market share and also increasing the number of customers. Having a good customer acquisition strategy used is essential since the company is operating in the healthcare sector. It will contribute to retain the existing customers and also attract the potential ones. Through digital marketing customer acquisition can be done effectively. Since the world is moving forward with the technology, it is important to change and adopt accordingly. Many individuals today are connected with the World Wide Web. And many people’s daily operations are connected with the Internet. Therefore it is easy to reach a large customer base and market penetration through digital marketing strategies effectively whenShow MoreRelatedA Strategic Analysis of Ge Healthcare1561 Words   |  7 PagesA strategic analysis of GE healthcare GE Healthcare: Company Overview GE Healthcare is a unit of the wider General Electric Company. It has a global orientation, employing more than 46, 000 staff committed to serving healthcare professionals and patients in over 100 countries. It is headquartered in the United Kingdom (UK)-the first GE business segment outside the United States. 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