1.“Affirmative Action Began As A Plan To Equalize The...

1. â€Å"Affirmative Action began as a plan to equalize the educational, employment, and contracting opportunities for minorities and women with opportunities given to their white, male counterparts.† There’s a difference between equal opportunity and affirmative action policies. â€Å"Equal employment opportunity (EEO) means freedom from discrimination on the basis of protected classes such as race, color, sex, national origin, religion, age, disability or genetic information.† Affirmative action is considered to be an honest and social obligation to alter historical wrong doings and disregard the present effects of past discrimination. Personally, I don’t believe in the term â€Å"reverse discrimination† because discrimination in any form is†¦show more content†¦Ã¢â‚¬Å"A body of scientific research over the past 50 years shows that people notice race, as well as gender, wealth, and even weight.† Should racial identities matter? I don’t think so. We should see the person for who they are and not what color of skin they have. I like the say â€Å"don’t judge a book by its cover† because I believe that you should get to know a person before you make any sort of judgment or evaluations of them. There is something called the power of racial bias, which is often concealed. Some think that calling it a racial bias lessens the blow of being called a racist. â€Å"People claiming bias can admit they may have acted in racially insensitive ways but were unaware of their subconscious motivations.† Someone can think racist thoughts, but never actually behave in a racist manner. Most people don’t self-identify as a racist because they don’t take any action upon it. People think that just because they don’t act upon it, that they shouldn’t be considered racist; however, thoughts and views can be a small form of racism. For example, if you saw a large black man at night – would you be a little scared? What about if that man were white? Would you flinch a little in both scenarios? If you flinched for one and not the other, based on his race, it’s still considered racist. So, no, I don’t think a person has to see herself o r himself as a racist in order to behave in a racistShow MoreRelated Affirmative Action needs to be Changed not Ended Essay1321 Words   |  6 PagesAffirmative action: Should it be mended or ended? Affirmative action is an attempt to correct unequal distribution of benefits (status, income and wealth, power and authority), and burdens associated with ethnic and gender differences. Affirmative action has been promoted by the Federal government since the mid 1960s, when president Lyndon B. Johnson ordered federal contractors to adopt affirmative action plans. (Congress and the Nation, 748). This paper will focus on the relevance of affirmativeRead MoreGetting Rid of Discrimination2211 Words   |  9 Pageshead: AFFIRMATIVE ACTION Affirmative Action Liberty University’s Distance Learning Abstract Affirmative action is a law that was passed in the early 1960’s and which has been exercised throughout the world for decades upon decades. This law has been recognized to â€Å"attempt to get rid of discrimination against minorities, and women in America† Affirmative action also known as A.A. began as a plan to equalize the educational, employmentRead MoreEssay about Hum Finals Fall 2014 Individual Finals3917 Words   |  16 Pagesï » ¿CHAPTER TWENTY-THREE: AFRICAN AMERICANS AT THE MILLENNIUM CHAPTER TWENTY-FOUR: THE TRIUMPH OF BLACK POLITICS: 1980 TO THE PRESENT 1. How did Reginald Lewis become the wealthiest black man in America? a. He was a music producer, for people like Michael Jackson. b. He founded the computer company Microsoft. c. He was a successful businessman. d. 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Management—-Study and teaching. 2. Management—Problems, exercises, etc. Kim S. II. Title. HD30.4.W46 2011 658.40071 173—dc22 I. Cameron, 2009040522 10 9 8 7 6 5 4 3 2 ISBN 10: 0-13-612100-4 ISBN 13: 978-0-13-612100-8 B R I E F TA B L E O F C O N T E N T S Preface xvii Introduction 1 PART I 1 2 3 PERSONAL SKILLS 44 Developing Self-Awareness 45 Managing Personal Stress 105 Solving

The Crucible By Arthur Miller - 1561 Words

Abraham Lincoln once said: â€Å"Nearly all men can stand adversity, but if you want to test a man s character, give him power.† In Arthur Miller’s play The Crucible, the issue of authority is emphasized; many characters seek to unfold the truth behind the justice system, when faced with wrongdoings and immoral behavior. For example, during the Salem witch trials individuals try to challenge the men in power when they see authority being abused, in favour of having an honest justice system. When testing the power of authority, some may face injustice and be forced into unlawful activities. Authority figures have the power to provoke individuals from showing evidence during a trial and they can continue on with court procedures, even if the†¦show more content†¦Until Proctor came to court Danforth had no reason in suspecting the young girls in any form of unlawful activities: DANFORTH: I pray you, Mr. Parris. Do you know, Mr. Proctor, that the entire contention of the state in these trials is that the voice of Haven is speaking through the children? PROCTOR: I know that, sir. (Miller 88) Judge Danforth is too caught up in maintaining the order of the court room instead of focusing on the case itself. He dismisses the accusation placed by Proctor, until later when Proctor reveals the evidence himself. Danforth was determined the girls were honest he believed they were representing God: â€Å"Haven is speaking through the children† (Miller 88). His position in the court room over ruled all other individuals, his beliefs were strong and he showed selfish behaviour and disclaimed any accusations placed by other and did not listen to those against the court, specifically Proctor. Danforth did this in order to maintain power and keep order. John Proctor was frustrated with the idea of Judge Danforth not listening to his side of the story. He finally realised the best way to prove the girls are not innocent particularly Abigail, the leader of the â€Å"witch hunting pack†, is by risking his own reputation. He opens up to Danforth and admits his sin of adultery and explains how he had slept with Abigail, and how his

University of Phoenix Material Appendix C Free Essays

University of Phoenix Material Appendix C Part I Define the following terms: Term| Definition| Discrimination| * This is the denial of opportunities and equal rights to individuals and groups because of prejudice or other arbitrary reasons. * | Institutional discrimination| * This is the denial of opportunities and equal rights to individuals or groups, resulting from normal operations of a society. * | Political correctness| * This can also be called political correct, this is a term which denotes language, ideas, policies, and behavior, seeking to minimize social and institutional offenses in occupations. We will write a custom essay sample on University of Phoenix Material: Appendix C or any similar topic only for you Order Now Such as gender, religion, racial, and sexual orientation. * | Part II * Write a 150- to 250-word response to each of the following questions: * * How is discrimination different from prejudice and stereotyping? * Discrimination is different from prejudice and stereotyping by that of discrimination actually takes action. Whereas prejudice and stereotyping are more of making assumption of a person or a race, assuming that they are one way due to their ethnicity or what they heard about them before getting to know them. Discrimination as I stated actually takes action there are so many different types of discrimination that actually take place today. Example: Hate crimes- people do these acts based on a person’s race, religion, or sexual preference. With this form familie’s. Another type of discrimination is institutional discrimination this can hinder someone from being hired because of their past or even color. An institution can hire just one race that controls all the laws over a town, and then make it hard for the minority to live since they may not know what it is like to struggle with everyday life. * * * What are the causes of discrimination? * * There are speculations of what causes racism some of this is caused by stereotyping. This can be caused by reading, music, television, and internet, say for instance a young child was watching television or listening to music and saw how people of one ethnicity acted they may then assume all are like this causing them to discriminate a gainst another race. Another factor of discrimination can be unfamiliarity there is a saying- people fear what they do not know, or yet to find out about. Some people are afraid to go out and meet new people based on what they hear or watch on television thinking that they are the same as the people they watch. If people grow up only around their race then the chances of them becoming racists and discriminate towards another race then become higher. Environmental factors can also lead to discrimination such as the way a person lives, maintains their property, and how they keep up their appearance. All of this can have a person become hateful towards you, or if they heard a certain race lives a certain way and then sees it, they then believe it and hate the race too. * * How is discrimination faced by one identity group (race, ethnicity, religious beliefs, gender, sexual orientation, age, or disability) the same as discrimination faced by another? How are they different? Discrimination faced by one group is the same as discrimination faced by another by wanting it to stop. Not one ethnicity wants to be discriminated against, or have the ir children, wives, and family walk in fear not knowing if something is going to happen to them. Any race wants to live the same as any other race, safe, and peacefully, not having to fear tomorrow. Races that are discriminated against also can be the same as the other race by spreading the word of what is going on, and helping people who have this problem finding ways to conquer it. They can be different by many ways such as the way a race handles the discrimination. Some can act out by hurting people, retaliating, and teaching their children to do the same. Others can handle it in a nonresponsive way by ignoring it and turning the other cheek. Some may call the police and let them handle it, while others take it into their own hands. How to cite University of Phoenix Material: Appendix C, Essay examples

Research in Social Science Methodology and Design †Free Samples

Question: Discuss about the Research in Social Science Methodology and Design . Answer: Introduction: The philosophical standpoints in any academic research project are deeply related with the nature of the research. In the context of academic research the philosophical pluralism is highly inadequate, while it can be easily observed that methodological pluralism has been effective to serve the purpose of the study. It has been noted that there are incident where researcher has been failed to select appropriate methods by inexperienced linkage of research techniques with the research philosophy. It has been identified that although the philosophical arguments is capable of influencing the research methods, the relationship is never mutually exclusive. The linkage between the research methods as well as philosophies must be studied with great care for avoiding greater mistake in the academic research Proposal: The study would be aimed to provide detailed understanding on theory, methodology and research design. Moreover, it will evaluate the aspects of ontology and epistemology within a research project. Literature of Essay: Theory, Methodology and Research Design It has been also identified that as the qualitative research is capable of providing greater understanding on the research topic, it must provide respectful insight regarding the aspects and factors of research issue. The qualitative research include the consideration of research question, design of the questions, consideration of sampling, data collection strategies, analytic and interpretive process as well as implication in real society (Knox, 2004). Every aspect of the qualitative processes need to properly conducted with the appropriate understanding of dynamic nature of the study itself. In this context, the most suitable tactics isreflecting the justification as well as motivation of each research decision. The entire qualitative research must be conducted with the interpretive as well as cognizant perspective to attain most successful outcome and meet its objective (Jones, 2002). Epistemology and Ontology Knowledge is often considered as the epistemic achievement. Often it has been observed that belief has been greatly associated withthe knowledge. The epistemic contextualismstates that the relating anything or anyone with the knowledge attributes immensely depends on the diverse context of the scenario.It has been also identified that knowledge is highly depended on fair justification. The development of knowledge os often assumed to be dependent on the luck. In the aspect of knowledge development alternative possibilities are only considered when the stakes of being wrong is quite high. Therefore, it can be easily assumed that the knowledge is often relative based on context, belief as well as luck (Damnjanovic, 2012). The utility of research is mainly measured by the transfer as well as uptake of knowledge by the end users. In this context, it has been identified that the knowledge transfer can be conducted through a number of diverse arrays of process. The transmission of knowledge can be different as the policy or goal of the studies are different in each sector. Therfore, it can be easily assumed that the effective knowledge development as well as transmission is heavily dependent on effective policies of the entire research project. As the knowledge description is a most iterative as well as complex process it creates greater hindrance in transmission of knowledge to the end users. Therefore, effective knowledge transmission can only be conducted by the social science research through proper implementation of processes as well as effective policy development (Witten Hammond, 2010). Plan of Action: The study would be focused on reviewing the established literature for acquiring the detailed understanding on theory, methodology and research design. In addition to that, it would also find out the aspects of epistemology and ontology within a research work in a detailed manner. The literature would include journal articles, which have been primarily focused on the research topic. The observational analysis would be used to analyse the theory, methodology and research design, which has been used in the journal articles. Scope of the Essay: The essay would be most helpful to identify the intricacies and trends of theory, methodology and research design within an academic research project. The study would be most helpful for the academic professionals in the context of conducting necessary research project. Conclusion: The essay would effectively provide detailed understanding on theory, methodology and research design. Moreover, it will evaluate the aspects of ontology and epistemology within a research project. The study would be focused on reviewing the established literature such as journal articles, with the help of observational analysis. The essay would be most helpful to identify the intricacies and trends of theory, methodology and research design within an academic research project. The study would be most helpful for the academic professionals in the context of conducting necessary research project. References: Damnjanovic, N 2012, Epistemic Contextualism and Recognising Knowledge across Cultures.In Anthropological Forum (Vol. 22, No. 3, pp. 225-238).Routledge. Jones, S 2002, (Re) writing the word: Methodological strategies and issues in qualitative research. Journal of College Student Development, 43(4), 461. Knox, K T 2004, A researcher's dilemma-philosophical and methodological pluralism. The Electronic Journal of Business Research Methods, 2(2), 119-128. Witten, K, Hammond, K 2010, What becomes of social science knowledge: New Zealand researchers' experiences of knowledge transfer modes and audiences. K?tuitui: New Zealand Journal of Social Sciences Online, 5(1), 3-12.

Neanderthals Are Not Our Ancestors Essays - Genetic Genealogy, DNA

Neanderthals Are Not Our Ancestors 7-11-97 University Park, Pa. -- A team of U.S. and German researchers has extracted mitochondrial DNA from Neandertal bone showing that the Neandertal DNA sequence falls outside the normal variation of modern humans. These results indicate that Neandertals did not contribute mitochondrial DNA to modern humans, says Dr. Mark Stoneking, associate professor of anthropology at Penn State. Neandertals are not our ancestors. The research also reaffirms the origins of modern humans in Africa. Reporting in today's (July 11) issue of the journal Cell, the researchers detail their methods and the results of analysis of Neandertal mitochondrial DNA. The research team includes Matthias Krings, graduate student, and Dr. Svante Paabo, professor of zoology, University of Munich; Dr. Ann Stone, postdoctoral fellow, University of Arizona; Ralf W. Schmitz and Heike Krainitzki of Rhineland Museum, Bonn, Germany; and Stoneking. Current theory holds that Neandertals became extinct only 30,000 years ago and co-existed with modern humans in Europe. The team, however, found that Neandertals and modern humans diverged genetically 500,000 to 600,000 years ago, suggesting that though they may have lived at the same time, Neandertals did not contribute genetic material to modern humans. Since 1991, an interdisciplinary project of the Rhineland Museum, headed by Schmitz, has focused on the Neandertal-type specimen. This specimen was found in 1856 near Dusseldorf, Germany. As a part of this project, a sample was removed for DNA analysis. The ability to extract DNA from ancient bone is dependent on many factors, including preservation, temperature and humidity, says Stoneking, a faculty member in Penn State's College of the Liberal Arts. Paabo previously showed that even if extracting ancient DNA is possible, it tends to be damaged and degraded, yielding only short fragments. The researchers used a method of overlapping short strands of DNA to obtain a mitochondrial DNA sequence of 378 base pairs. To ensure that errors caused by damaged DNA were not incorporated into the sequence and that modern human DNA did not contaminate the samples, the researchers ran multiple extractions and amplifications. They also sent a sample to Penn State's Anthropological Genetics Laboratory where Stone, then a Ph.D. candidate at Penn State, ran a parallel extraction and amplification of the DNA. To begin amplification, the researchers used two human primers -- small pieces of DNA that match the beginning of the sequence to be amplified. The first two human primers we chose worked, says Stoneking. It turns out this was a lucky choice. To check that the amplified DNA was really Neandertal, the researchers prepared primers based on their extracted sample and ran them on numerous human DNA samples. The Neandertal primers did not amplify any human DNA, says Stoneking. Most human primers would probably not work on Neandertal DNA. The researchers compared the Neandertal sequence with 2,051 human sequences and 59 common chimpanzee sequences. They found that the differences in Neandertal DNA occurred at sites where differences usually occur in both humans and chimps. The changes reflect the evolutionary pattern typical of mitochondrial DNA sequences of living humans and chimpanzees, not that of random damage or degradation, says Stoneking. When the researchers looked at the Neandertal sequence with respect to 994 human mitochondrial DNA lineages including Africans, Europeans, Asians, Native Americans, Australians and Pacific Islanders, they found the number of base pair differences between the Neandertal sequence and these groups was 27 or 28 for all groups. While Neandertals inhabited the same geographic region as contemporary Europeans, the observed differences between the Neandertal sequence and modern Europeans do not indicate a closer relationship to modern Europeans than to other contemporary human populations, says Stoneking. The researchers used phylogenetic tree reconstruction -- a method that uses mitochondrial DNA to place individual groups in relative relationship -- to check the results of their pair-wise DNA comparisons. The trees show that the Neandertal sequence branches before the divergence of the various human mitochondrial DNA lineages, but after the split from chimpanzees. This phylogenetic tree also shows that the first three branches of humans are of African origin, with only the fourth branch showing non-African sequences. The branching pattern indicates that the ancestor of the mitochondrial DNA gene pool of contemporary humans lived in Africa, says Stoneking of Penn State. The researchers are confident with their results, but they caution that they are derived from

Free Essays on Barbie

Barbie, the Plague that must be stopped! In today’s society, many negative images influence our children’s sense of reality. From the vulgar music that has contaminates the airwaves to cartoons reared for the viewing of young children; like the Simpson, which contain foul language and sexual content. Many children idolize their favorite action hero, pop star or if society is lucky hopefully parents that are positive role models, but what if your child idolized the Barbie doll? Yes, the perfect buxom blonde bombshell that is somehow capable of conquering the world with her smile and the right hue of lipstick. Mattel, one of the worlds leading Toy Companies, has had their share of controversy with the Barbie Doll. Women right’s activist feel there is much emphasizes on appearance in our society from weight, height, and race, rather than education, self-esteem and moral values, and that society as a whole needs to take responsibility in the empowerment and the development of children. In addition, as individuals, we have allowed societies image of beauty and acceptance infiltrate our own perceptions. Although Barbie is merely a doll her values and body image is a negative example for her young practitioners. Personally, I was not a fan of Barbie as a young girl; remote control cars and trucks captured my interest rather than a doll. Society and individuals should discontinue the use or participation of any game, toy or sport that can be described any way as a negative image for children. Has society allowed itself to play a part in developing characteristics of the Barbie doll? Well of course, they have. Everywhere you look, magazine ads show ways to loose weight or how to change ones appearance in order to gain acceptance from peers. The majority of women are striving to reach the perfect ideal of what society feels is beautiful which leads many to dieting, excessive exercising and in worse cases the help of docto... Free Essays on Barbie Free Essays on Barbie Barbie, the Plague that must be stopped! In today’s society, many negative images influence our children’s sense of reality. From the vulgar music that has contaminates the airwaves to cartoons reared for the viewing of young children; like the Simpson, which contain foul language and sexual content. Many children idolize their favorite action hero, pop star or if society is lucky hopefully parents that are positive role models, but what if your child idolized the Barbie doll? Yes, the perfect buxom blonde bombshell that is somehow capable of conquering the world with her smile and the right hue of lipstick. Mattel, one of the worlds leading Toy Companies, has had their share of controversy with the Barbie Doll. Women right’s activist feel there is much emphasizes on appearance in our society from weight, height, and race, rather than education, self-esteem and moral values, and that society as a whole needs to take responsibility in the empowerment and the development of children. In addition, as individuals, we have allowed societies image of beauty and acceptance infiltrate our own perceptions. Although Barbie is merely a doll her values and body image is a negative example for her young practitioners. Personally, I was not a fan of Barbie as a young girl; remote control cars and trucks captured my interest rather than a doll. Society and individuals should discontinue the use or participation of any game, toy or sport that can be described any way as a negative image for children. Has society allowed itself to play a part in developing characteristics of the Barbie doll? Well of course, they have. Everywhere you look, magazine ads show ways to loose weight or how to change ones appearance in order to gain acceptance from peers. The majority of women are striving to reach the perfect ideal of what society feels is beautiful which leads many to dieting, excessive exercising and in worse cases the help of docto...

Desiging and Early College High School for African American Males Dissertation

Desiging and Early College High School for African American Males - Dissertation Example In many instances the latter may be an issue, especially when some teachers are afraid of young African American males (Brown, 2011). To this end, there are programs in the United States that provide mentoring for African American boys who need attention to help them prepare for college (Brown, 2011). The reason mentoring is so crucial is because public schools have traditionally misunderstood how to work with African American males to the point that they are not given the opportunities to partake in â€Å"classes offering enriched educational offerings† (Holzman, 2010, p. 4). For many African American males this means that they go to prison rather than college and they only find low wage jobs as a consequence of such tendencies (Holzman, 2010). This is not the intended plight of these students. They are viable students that can make a strong contribution to society if they are given a chance. Generally, African American males have a lower graduation rate than Caucasian studen ts and other minorities. According to the Educational Testing Service (ETS) (2011) African American males fail at a tremendous rate. ... In a regular high school this is well below the standard of Caucasian students who show 38 percent proficiency in reading by fourth grade and 44 percent proficiency in math by eighth grade (ETS, 2011). There is no doubt that something must be done to help African American males succeed. The New School Concept Across the United States, the development of new schools to provide parents with different choices for their children grew, because of the Now Child Left Behind Act of 2001. This Act created opportunities for schools to work with students in different ways, and it called for children to be proficient in certain areas at certain times in their education. This Act was to close the achievement gap between Caucasian students and minority students (blacks and Hispanics) but it but it created more of a gap for African American students instead of closing the gap (Knaus, 2007). Part of the challenge for many schools has been that they are given teachers who are unprepared to teach Afri can American students (Knaus, 2007). In large urban areas, where there is a large amount of poverty, schools may have â€Å"three times as many uncertified or out-of-field teachers of low-poverty schools† (Knaus, 2007, p. 1). When African American males become resistant to this type of schooling and choose not to attend, they can be subject to moves to other types of schools like â€Å"continuation† schools or alternatives schools, and then to the juvenile justice system (Knaus, 2007, p. 1). This is not the type of situation that society needs for its African American youth. Central to the success of any school and especially new schools is the quality of the educators who work with

Discuss the relevant issues which surround Directors' Remuneration Essay

Discuss the relevant issues which surround Directors' Remuneration Packages and actions which have been taken to solve these issues of contention - Essay Example ty has been demanding for institutional investors to support an autonomous call for companies to either reconsider the payment of top level management or face harsh actions on the corporate governance policy by the government. Thus, the definition of directors’ remuneration has emerged as a major issue of academic interest which is the objective of the study (Prasanna, 2005). Correspondingly, the issues discussed within this study include regular increase of directors’ remuneration as compared to the stagnant pay scale of the workers. It also oversees at the situation where directors’ remuneration has been continuously increasing even when the company is suffering losses. The study also delineates the actions that have been taken to solve these issues which include enhanced transparency of directors’ remuneration in the financial data provided by the company. In the recent years, it has been observed that the shareholders, workers, general public and the media have increased their concerns relating to the remuneration packages paid to the directors. This issue involves poorly organised remuneration report which fails to exactly demonstrate the linkage between the pay and the performance, inappropriate transparency of the companies to report the remuneration package and excessive payments for exit of director’s who depart from the company. In addition, the issues also surround the changes in the structure and level of the directors’ remuneration from the last era which has been ever-increasing irrespective of the company’s size and performance. Director’s remuneration issues often arise due to the market failure that occurs in the heart of corporate governance system. Moreover, shareholders do not maintain any control on the director’s pay which increases the possibility of director’s pursuing a s trategy that would reward them personally instead of contributing to the company’s long-term value (Crown, 2012). It also has been observed that due

Implementation of the Basic Human Right - the Right for Freedom due to Term Paper

Implementation of the Basic Human Right - the Right for Freedom due to the European Convention of Human Rights - Term Paper Example The sublimeness of the idea of human rights is enough to capture the imagination and fancy of someone reflecting on the idea. But if one is pulled back into reality, with the grimness of the world that human beings have created for themselves, one then is thrust to the question of justice, of equality, of liberty, of rights, and of freedom.  Ã‚   And for this very reason, the European Convention for the Protection of Human Rights and Fundamental Freedom and its Eight Protocol came into inception.Europe ravaged by the atrocities of the Second World War had become the living witness of the extent of the possibility of the madness that could be inflicted by man to other men.   Thus, the man-made catastrophe – genocide - had spurred various leaders of Europe to come together and create a treaty.   A convention that will have for its undertakings â€Å"the promotion or encouragement of respect for human rights and fundamental freedoms for all without distinction, and to take joint and separate action in co-operation with the Organization for the achievement of these objectives.† Together with this sad and horrifying experience of Europe is the fact that during the creation of the convention, Europe is â€Å"ideologically broken,† because during that time the â€Å"ideological conflict between Eastern Europe and Western Europe† was as real and as palpable as any concrete human experience.   With these two reasons acting as the primary motivators and ethos, Europe had created the European Convention for the protection of Human Rights and Fundamental Freedoms and its eight Protocols. This convention was â€Å"signed on November 4, 1950† and â€Å"entered into force on September 3,1953†.It is in this light that this paper is being pursued - to be able to shed light into the question of liberty as it is elucidated and clarified in the â€Å"European Convention for the Protection of Human Rights and Fundamental Freedoms a nd Its Eight Protocols.†Ã‚  

Operations Management for Competitive Advantage

Operations Management for Competitive Advantage Introduction : Operations Management is present in many occupations as well as those of manufacturing and service industries. I believe it to be present in daily duties of any person although they may never notice. With this in mind I see operations management as a skill anyone has with an aim of achieving an outcome of something they are working towards in a logical process with thought of awareness of a system structure. Operations management has been around for some time yet it was Christopher Polhelm (Sweden) first recognised a skill and recorded that Nothing increases demand so much as low prices. Therefore there is a great need of machines and appliances which will diminish the amount or intensity of heavy work (Extract from text book Operations Management supplied by DMU for open learning please see bibliography) this was around 1700. There are cases in many history books and stories passed down that operations management was present before this yet not identified as operations management. From 1700 business development has grew significantly and seems to have been a notable point of operations management to present day. Operation management is depending upon five performance objectives i.e.ÂÂ  Quality, Flexibility, Cost, Speed and dependability. Quality: Quality means doing things right. An operation needs to be spotless and in order, have appropriate and attractive furnishings and make sure that the staffs are friendly and helpful. Quality reduces costs and increases dependability. Flexibility: The Flexibility facilitate to any changes. Different products and services need to be available, for example the opening times need to be varied as the main customers (students) have varying timetables. ÂÂ   Cost: The membership prices need to be a suitable price to facilitate students and people with different financial situations. The cost of hiring employment needs to be considered as well as the cost of the equipment. The lower the cost of producing their services, the lower the cost to the customer will be. This is a very attractive attribute, especially to students. Speed: The speed of the internal processes can reduce inventories and reduce risks. Dependability: The staffs want to be able to do things in time for the customers to receive their services. Being reliable causes the customers to become more loyal over time. Dependability can save time, save money and give support throughout the operation, internally and externally. In this assignment I try to focus on above all objectives and how manufacturing process is going? How much time taking each Department for their work? Why occur delay for delivery to Customer? Whats role of Human Resources in maintain Quality, Cost and Time? Why storage is create scarcity of space? Why quality is going down? Product value and Customer satisfaction Etc. Operation management find out best solution before arise problem. Operation Management is helpful for Decision making, Developing a process strategy, managing effective project, process analysing, Demand Forecasting, managing Quality, planning Capacity, managing Inventories etc. In this assignment I researched on Rama Newsprint Papers Ltd, India, which is largest private paper Production Company. It is running by more than 2000 workforce. This is manufacturing Cream Wove, Super printing, base paper for coating, map litho; SS map litho, Copier paper and newsprint etc. It has $ 50 million equity or spread over in 400 ac res land. RNPL has also own 23 mw Power plants. This company is huge in paper industry sector and I am sure it will be increase my knowledge in Operation management and its systems. Manufacturing Process of Newsprint Paper : The paper industry is basically based on wood and wood based pulp. But Rama Newsprint is produce paper by Recycling process. This plan is zero wastage process plans. Wastepaper is a key input in the production of newsprint, packaging paper and paperboards. Production of specialty paper involves the use of different varieties of pulp, which lend special quality to the paper. Here below illustrate whole manufacturing process of paper. R D and QC Department : This department play important role in manufacturing process. R D department is continuously taking sample from Raw material, Deinking and Paper machine for checking quality of ongoing process and find out anything wrong in the process. As per operation management quality is very important issue and this is handled by R D and QC department. Raw materials Department : Paper manufacturing is start from Raw materials department. This department is using Virgin Pulp, Local/Imported old newspaper (ONP), News Pams, Mixed office waste, Old Telephone Directory, Old magazine grade (OMG) for raw materials. But these all materials are available in wastage paper. This department is sorting fibre, plastic, iron, dust etc from west paper. Sorting is important part of process. If sorting is not good, quality of paper will be bad. This is very sensitive department and root of the process. This department retain maximum labour for sorting work. After sorting process this wastage paper send to Deinking department and complete their work. ( Ref C : http://www.madehow.com/images/hpm_0000_0006_0_img0128.jpg ) Deinking Department : After completion of Raw materials sorting process, Deinking department is ready to start next process. In this department waste papers have been mixes with water and wash by Chemical. This departments core work is removing Ink from paper and converts in to Pulp by mixing Sodium hydroxide and sodium sulphide. The chips close into pulp in the resolution. Next the pulp is sent through filters.ÂÂ  BleachÂÂ  may be added at this stage, or colourings. The pulp is sent to the paper plant. Thats for this department called De-Inking. In this stage also mix some chemical for create brightness in paper and which is providing by CAPP department. This completed Pulp has been send to paper Machine Department and finished their work. Paper Machine Department : The pulp is next put through a beating and squeezing course called, properly enough, pasting. Inside a large container, the pulp is subjected to the produce of machine beaters. At this point, various packing materials can be supplementary such as chalks, clays, or chemicals such as titanium oxide. These additives will control the dullness and other qualities of the final product. Sizings are also added at this point. Sizing affects the way the paper will react with various inks. ( Ref C : http://www.madehow.com/images/hpm_0000_0006_0_img0128.jpg ) In instruct to ultimately revolve the pulp into paper, the pulp is fed or pumped into colossal, automated machines. One ordinary category is called the Fourdrinier instrument. Pulp is fed into the Fourdrinier machine on a touching belt of bright mesh selection. The pulp is squeezed through a series of rollers, while suction strategy under the belt drains rotten water. If the paper is to obtain a water-mark, a device called a dandy moves across the sheet of pulp and presses a design into it. The paper then moves on top of the press part of the machine, where it is pushed between rollers of wool felt. The paper then passes over a series of steam-heated cylinders to eradicate the left over water. A large machine may have from 45 to 65 aeration cylinders. Finishing House Department: Finally, the dried paper is injuring onto large reels, where it will be additional processed depending on its last use. Paper is round and packed in further by passing through metal rollers called calendars. A particular finish, whether supple and waterless or solid and glossy, can be imparted by the calendars. The paper may be further ended by passing through a container of sizing material. It may also obtain a covering, which is either brushed on or rolled on. Covering ads chemicals or pigments to the papers outside, supplementing the sizing and fillers from previous in the course. Fine clay is often used as a covering. The paper may after that be supercalendered, that is, run from first to last extremely silky calendar rollers, for a closing time. Then the paper is cut to the wanted size. Product Wear House Department : This is the final stage of Paper process. This stage PWH department is packing cutter paper and send to storage or customer. This department is storage paper size wise on different place. Whenever requirement arise easy to find out and send to customer. Product life cycle of RNPL : When offering papers product to customer is that they have a variety. They have an enormous number of a ways of expenses their money and spaces to spend it. Therefore, Rama newsprint papers places considerable emphasises on developing a new paper product which customers want. Market research establishes exactly what this is. However customers requirements change overtime. What is fashionable and eye-catching today may be excess tomorrow. Marketing constantly monitors customers first choice. In order to assemble these changes, RNPL has tried to launch new product with change in old product. The type of selling undertaken and the amount invested will be dissimilar, depending on the phase a product has reached. For example, the begin on of a new product will classically involve television and other advertising support. At several time a company will have a variety of assets, a share portfolio integrated shares in a range of different companies of product each in a diverse phase of life cycle. Some of RNPLs option is going constant at the growth stage. Paper is a daily use product but not much profit making industry. In Indian market more than 800 paper industries are running in paper sector. So competition is on high level and also tough. Thats reason is for paper industries are not reach to maturity level of product life cycle. Process Flow Chart : A process chart is a set method of documenting all the activities performed by a person or group at a workplace, with a customer, or working with certain materials. It analyzes a process using a table, and provides information about each step in the process. It is used to drill down to the job level for an individual person, a team or a focused nested process. In this process five categories. Process flow chart with easy to identify gap between two process and this is giving idea to management for generating idea for resolve it. On below chart easy to identify marketing department send order to PWH department on right time. But lack of efficiency of PWH department, they are not putting in to process and make a delay. Also PWH department is looking storage department. But there negligence on work create scare of place. Here paper machine department have good efficiency in spite of they cannot work due to scarcity of space. So whole operations in PWH department is making delay in process. Quality Circle : Quality is important part in Paper Industry. If industry ignore to this concept, They will be loose their customer and lose their image in market. Rama Newsprint papers Ltd is also believe in this concept and Quality circle implemented in organisation. RNPL established department wise Quality circle committee and they meet to one time in a week. They discussed regarding problem, production, cost reduction idea, new technology, participative management, Decision making on new things etc.. They are tried to solve problem at department level. If its not possible than bring it to management level and search solution. Quality circle is good concept in management theory and RNPL completely follow to this and short out problem on root level and avoid delay. This is also responsible for cost saving and quality improvement. Porters Value Chain Michael Porter (1985) the strategic inventor of the Porter Value Chain constructed a chain effect understanding that every business should implement for logical understanding and awareness of its inputs and outputs as a business. He separated the business functions into primary and secondary methods, primary being dedicated to the product or service and secondary being supportive methods to aid the primary. Porters (Michael Porter 1985) Value Chain (VC). From the model suggests, that no issue how many operational units that are concerned in the course of generating customer value; these primary actions can be conceptualised into five common stages. The five primary stages are inbound logistics, operations, outbound logistics, marketing and sales, and service. These primary stages are supported by the firms infrastructure, human resource management, technology development, and purchasing and procurement. The stages within the VC should not be seen in segregation but looked at in a wider context and include the connections between stages not just within the processes. The relationship between sales, operations and procurement for instance can determine how much stock is to be carried and therefore reflected in cost of inventory held. ( Ref Book Operation Management Processes and Supply Chain Lee, Larry Manoj ) Value activities are divided in to two types, Primary activities and support activities. Primary activities involved in the physical creation of the product, sales and transportation to the buyers as well as after sells services. Primary activity alienated into five categories. Support activities are support to primary activities and each other given that purchased inputs, technology, human resources and various firm-wide functions. Primary Activities : The primary activities of the organisation are group in to five main areas: Inbound logistics : RNPL concerned with receiving, storming and distributing the inputs to the products. In this included raw materials, handling, stock control, transportation etc.. Operation : the transformation of these various inputs into the final paper or newsprint : machine, packaging, testing etc. Outbound logistics : The collection, storage and distribution of the product to customers. In RNPL involves Product were house activities, material handling, transportation etc. In this part most important to bring services to customer on fixed location. Marketing sales : in this part RNPL create their own image in paper industry by advertising, highest production per day and strong administration department. Also loosening with customer and take a feed back of customer. Services : all the activities depend upon services after sells. After sells services consist of installation, start up of product, replacement, warranties etc. RNPL also provide quality assurance guarantees to customer. Support Activities : The support activities divided in to four areas. Procurement: all primary activity have been refers to the process of acquiring the various resource. This is the main part of the organisation. Human Resource management: RNPL is very poor about human resources and this is the main root of problem. Here value chain is play important role to emphasise more training development, motivation like monitoring non monitoring ways to workforce, recruiting skilled manpower. Technology development : Technology is directly related with product, process or resources. if employees do not understand how to operate equipment, its create big problem for firm. In RNPL most of the workforce recruit experienced with higher pay scale. This is increase production cost to firm. If they create their own workforce by providing T D to old staff is better than higher new staff. Infrastructure : RNPL plan lay out and infrastructure is good but some place require some change. Infrastructure is also consisting of the structure and routines of the organisation that sustain RNPL culture. This all activities are implement perfectly by RNPL is must be require for in competitive terms, value is the amount that buyer are willing to pay for what a firms provided them with product perceived value. Value chain model is very helpful to RNPL for win to paper market and therefore they have to implement and follow above all activities. So value chain is guide to industry how to win market and create own image in market. For RNPL has a value chain is key success. Recommendation : As student I cannot give the exact idea about reading just few papers for the company which is running successfully since 1991. Company has history of19 years they have created their name and fame through their working pattern and workforce who works for them. I am little bit small to evaluated and give the recommendation to the companys board of directors they are the genius in their planning and implementation of their Operation Management systems. 1 ) Most of the companies are manufacturing product depend upon order or make to stock. RNPL is also following these methods. But RNPL not use perfect performance metrics in process and these are the main reason for delay in manufacturing product. As a student I would like to suggest to RNPL, if they will follow some below formula for manufacturing process. Defiantly they will almost achieve their target. Operation time = Setup time Run time Throughput time = Average time for a unit to move through the system Speed = Throughput time Value-added time Cycle Time Example Suppose RNPL had to produce 10 paper roll in 50 hours to meet the demand requirements of a product. There are 3000 minutes (60 minutes/hour x 50 hours) in 50 hours. So the average time between completions would have to be: Cycle time = 3,000/10 roll = 300 minutes. Process Throughput Time Reduction All of this work done after RNPL should apply bellow main three concept for process. A ) It must be execute activities in corresponding. B ) Change the series of activities. C ) Reduce interruptions 2 ) Human Resource Management : Humans are core part of process and they have been a particular platform in Organization. Human is sensitive part of operation management. If employees are not satisfied, organization will loose target. Employees play important role in quality management and have a power to make decision that will improve quality and customer services. Strategic goals for quality and customer satisfaction require teamwork and group participation. RNPL is face lack of satisfaction in their employees and that for so many causes are responsible. I would like to suggest some ideas for implementing in company for success in paper sector. Employees are not satisfied with management systems. Management follows autocratic and close leadership and this is demotivate to employees. If RNPL will understand employees requirement and change the management styles towards employees, definitely company will get incredible growth. Change the management style from Autocratic to Liberal, means employees have been invite for decision making, Quality circle, participation in management, giving more responsibility etc.. These all are motivate to employees for achieving goal. RNPL should more focus on Technical commercial training to employees. Trained workforce is more productive as well qualitative and also Time saver. RNPL should be implement below T D activities through minimise cost, time and maintain quality. Create Apprentice force in the Organisation. Apprentice is productive, cheaper and easy to available. Provide more paper machine operation training to employees and these are useful for minimise cost and increase qualitative production. Job specification has been implementing in Organisation. Employees have been mastery in work through it. These is key of maintain quality, cost and time. Job rotation is also important part of operation. It should be implementing in RNPL. Also provide commercial training like time keeping, communication, leadership, cost reduction etc. 3 ) Raw materials department has been also needed some change for Time saving and Quality maintaining. In sorting work per bunch require maximum 20 to 30 minutes. But lack of inspection on labour makes delay in this process. Also sorting work is not going accurate. This is creating adverse impact on Paper quality and deinking departments system. So as per my suggestion management have to take strict step against labour. 4 ). Product wear house department is end of the manufacturing process part. This department is looking storage, separation and selling work. RNPL has lots of space for storage. In spite of arise scarcity of space due to lack of skilled staff. They have no any proper storage system which is helpful for identify thickness wise paper. So they have to implement storage system like inventory management system. 5 ) Central Engineering stores is located so far away from main core department in plan. Maximum time wasted in collection for equipment from store to concern department. If central department located near to core department, definitely maximum time will be saved by RNPL. Conclusion : I conclude that although most businesses look different in their operation most of them actually are similar because all businesses need a foundation to start off with and when they build from their foundations this is where differences occur because of their overall business plan in the 5 key business function. They are Operations Management, Human Resource Management, Marketing, Accounting Finance and Information Management in which they operate from. They start to defer within the sectors they build their business on as every business has a different way of getting their products and services forward depending on the market they explore in which they try to dominate through success to keep the business alive. They key difference is how they outsource their organisational role and activities all depend on how the business is adapted to operate to meet the demand of the businesss activities. This is vital for the business to fulfil their organisational needs so the operation of the business is flawless and it will maximise their organisational productivity and stability. History of RNPL : ( Appendix 1 ) Rama Newsprint and Papers Ltd is largest private sector in Printing Writing paper manufacturing company at a single spot in India. It has 22 percent capacity of production in Indian newsprint sector, based on Virgin Pulp as well as Recycled fibre, to manufacture either 1,44,000 tonnes per annum of Newsprint or 1,80,000 tonnes per annum of Printing Writing paper or a mix of both. The paper mill was established in 1996. Its is set up with an equity of Rs. 233 crores ( US $ 50 million ) and spread over 450 acres of land in village Barbodhan, Gujarat, India, the company is managed by professional Board of Directors having enormous practice in related fields. The company is able to produce Newsprint and Writing paper from Virgin pulp as well as Non-conventional raw materials. The company has also demonstrated deep commitment to the cause of preserving the environment, by setting up a state of the artÂÂ  facility for manufacture of Environ friendly Chlorine free paper. The Company has its own Power plant and water works, means uninterrupted power and water supply leading to non-stop production. A causative feature is the internal engineering workshop for defensive maintenance and looking after leading to permanent invention of process, quality and productivity. Technical partnership with world best in the newsprint industry and aided by a highly qualified and committed workforce of about 500 personnel has now seen us expand into synergetic industries as well as set up an sell overseas existence in Asia and Africa. Water : RNPL has sufficient water bring for its plants and for general human use from Narmada Water Resources Department, Government of Gujarat. RNPL has also occupied a range of initiatives for water upkeep such as Rain water harvesting, recycling re-use of water in the process of manufacturing. Power : RNPL has 23 MW confined power plant installed at site, which ensures supply of quality power for permanent operation of the plant without any break due to power cuts. RNPL has also reserve unit of 17 MW installed at site. Majority of RNPLs power demand is met through confined plant. However It has power authorize boundary of 8500 KVA for paper mill and 550 KVA for raw water supply intake pump house from Gujarat Electricity Board in case of any possibility or surplus demand. Mission : To establish ourselves as leaders in the paper industry in terms of efficiency, productivity, profitability and above all, customer service..

A Comparison of Satire in Catch-22 and Good as Gold :: comparison compare contrast essays

Satire in Catch-22 and Good as Gold    Joseph Heller who is perhaps one of the most famous writers of the 20th century writes on some emotional issues such as war. He does not deal with these issues in the normal fashion instead he criticizes them and the institutions that help carry these things out. Heller in fact goes beyond criticizing he satirizes. Throughout his two major novels Catch-22 and Good as Gold he satirizes almost all of America's respectful institutions.    Catch-22 is a satire on World War II. This novel takes place on the small island of Pianosa in the Mediterranean sea late in the war when Germany is no longer a threat. It is the struggle of one man, Yossarian, to survive the war. Throughout this novel Yossarian is trying to escape the war, and in order to do so he does many improper things. Good as Gold is about a Jewish man named Gold. It is about Gold's experiences with the government while being employed in the White House. It also deals in detail with Gold's family problems and Gold's struggle to write a book on the contemporary Jewish society. Throughout these two novels, Catch-22 and Good as Gold, Heller criticizes many institutions. In Good as Gold it is the White House and government as a whole, and in Catch-22 it is the military and medical institutions.    In Catch-22 the military is heavily satirized. Heller does this by criticizing it. Karl agrees with this statement by offering an example of the satire of both the military and civilian institutions in Catch-22:    The influence of mail clerk Wintergreen, the computer foul-up that promotes Major Major, and the petty rivalries among officers satirizes the communication failures and the cut-throat competition Heller saw within both the civilian and military bureaucracies of the 1950's. Even the Civil Rights movement, not yet widespread in the 1950's, is satirized in Colonel Cathcart attitudes toward enlisted men. (23)    Karl summarizes the satirazation of the military with this:    The enemy in Heller's book is not simply the chaos of war, but also the deadly inhuman bureaucracy of the military-economic establishment which clams to be a stay against chaos while it threatens human life more insidiously then battle itself.    Heller also questions the need for the death and carnage throughout the novel asking if it is really necessary.

Charcoal as Plant Fertilizer

Charcoal is considerably neutral, and the natural wood types are perfect in their ability to amend nearly any type of soil. Today, you may here the term bio-char, and this refers to the larger quantities of organic charcoal being produced for use on organic farms and the like. Charcoal is clean, chemical free in most cases, clean to produce when processed properly, and offers an outstanding result without the potentially harmful chemicals and additives so often thrown in to expensive commercial fertilizers. There are many qualities that charcoal brings to the dinner table, to research, to nature, and to the world that you may not recognize as such unless they are pointed out. Due to its extremely high surface area, nutrients like nitrogen and phosphorus stick to the charcoal and provide an excellent home to soil friendly bacteria and thus essentially turning charcoal into a slow release fertilizer. Inoculate it with fertilizer before applying. Most of the plants growers nowadays are looking forward for an efficient yet affordable way of growing healthy plants, which are weed and worm free. The Group of â€Å"Kids of Einstein† has chosen this Investigatory Project entitled â€Å"Charcoal as Plant Fertilizer† with the idea that this will be the solution of most of the concerns of the plant-growers around the world. Charcoal can be an alternative for the commercial fertilizers which are more expensive to buy. Charcoal can be found and bought all around and has less cost than of fertilizers. This is a very big help for plant growers. This project was chosen because the group believes that having this would encourage others to spread the news of more effective fertilizers rather than using the commercial ones. This is helpful not only of its guaranteed effect but it can also help lessen the expenses of the plant growers that would help them get more motivated of planting knowing that they can save more.

My Favorite Dine in Restaurants Essay

I love all different kinds of food. There are a lot of places to go sit and have a nice family dinner or a dinner date with the boyfriend. The best friend also loves to dine in at a small restaurant out in Sturtevant. Its small but the breakfast is very good there. I love to eat but I don’t like the weight gain. I don’t think anyone does really. Food now days have gotten us so overweight with all the fat in food it’s just not as healthy anymore. There are so many different types of restaurants to choose from you can eat different ethnic foods all over the U.S. Mexican restaurant One of my favorites! The enchilada dinner plate is so good. It comes with three enchiladas, rice, beans, sour cream and guacamole. You can go to a authentic restaurant and get some really good ones. The green ones are much tastier then the red ones. They are made with different kinds of peppers. My favorite restaurant for Mexican food is Tacos El Rey. Not sure if it is an authentic one, but the enchilada plate sure is good. They also make beef sirloin tip burritos that are also very good. Made with beans, cheddar cheese and beef tips. They make the burritos pretty big and you can get full of off just one. I would recommend going here to try their Mexican food. Italian Restaurant It’s always nice to have a little pizza sauce once in a while. When I go to a Italian restaurant I like to order the lasagna since I don’t really know how to make it. All those layers of meat, cheese and noodles can really hit the spot. Oh and can’t forget the garlic bread, those go so well together. My daughter usually orders the spaghetti and I always tell her that if she wants spaghetti we could have just stayed home and I could have made it for her. I think she likes to slurp up the noodles and then wipes away the sauce left on her face with her shirt sleeve. But she loves it and it’s cute to see her eat the spaghetti. American restaurant Steak with sautà ©ed mushrooms and A
sauce with a cold cherry pepsi sound really good right about now. I haven’t eaten steak for a while. I like it medium rare which is not so common for a Mexican. We usually cook our steak until it is not pink anymore. When I was younger I would get my steaks well done, until my first boyfriend showed me that a medium rare steak is so much juicer. I immediately fell in love with the first bite. I now order them medium rare, with sautà ©ed mushrooms, a loaded baked potatoe and a cherry pepsi. No more overly cooked steaks which is so hard to chew. Think I’ll be going to get that steak sooner than later.

Emily Dickenson Essays

Emily Dickenson Essays Emily Dickenson Essay Emily Dickenson Essay Generally, Emily Dickensonâ„ ¢s works are very distinct and recognisable. Dickenson uses erratic punctuation and tends to focus her themes on dark, depressing topics that explore the moment death and the after life. This is evident in poems such as The Soul has Bandaged moments. However, Dickenson has a lighter side which enabled her to produce several definition poems that attempt to describe intangible things through the use of metaphor like Hope is the thing with Feathers and joyous poems that express her love of nature and buoyant states of mind. An example would be I taste a Liquor never brewed. This style she used appealed to me much more than her macabre poems. The Soul has Bandaged moments explores the periods that are faced by the soul. But the soul may be a comparison for her physiological state of mind. There is many comparisons in this poem fright fulfilment, depression happiness, freedom restraint, hope despair. The poem is divided into three sections each containing two stanzas. The first stanza suggests that the soul is hurt, fragile or restricted when she says it has bandaged moments. A Fright is introduced that violates the soul and paralyses the vulnerable, soul with dread. This Ghastly Fright may be seen a death, the freezing hair indicates the chill of fear death brings and its coldness. The conflict between the fright and the lover can be seen as any of the conflicts mentioned above. The third and forth stanza break free of the atmosphere of threat and dread. It now suggests an image of freedom, fulfilment and warmth. Verbs like dances and swings describe carefree activities, while bursting and bomb indicates energy and excitement. The image of the delirious bee, completely fulfilled, coming out from the rose over all sums up the feeling of joy in this part of the poem. But this escape is short lived, its temporary. The Horror welcomes the soul again. The last two stanzas could be characterised by feelings of imprisonment, by words such as Felon and shackes. In the poetâ„ ¢s opinion this experience of depression is one that should not be spoken of, making it lonely and isolating. Not brayed of Tougue

The Relationship between Technology and Modern Life as a Double-Edged Essay

The Relationship between Technology and Modern Life as a Double-Edged Sword - Essay Example It is evidently clear from the discussion that for the most part, technology has become so common it is no longer thought of it as â€Å"technology.† The presences of these day to day items have become necessary and normal; like microwaves, cars, and computers. Technology has brought many benefits to science, medicine, and aids in advancing human potential; at the same time, it has, also, allowed the development of disastrous weapons shifted job markets away from manual labor, and creates human dependence. Over the last 300 years, technology has been developed, improved upon, innovated, made obsolete, and replaced. Most people today cannot imagine living in a time that predates medical vaccinations, telephones, and light bulbs. Research explains that there are â€Å"Four Developments in the Human Condition† that have allowed the advancement of humanity into its modern society filled with the technological sciences of the present. We have continuously proceeded to find n ew innovations and approaches. 1. Imagery & Symbols: The development of language, the arts, and religion; humanity began applying meanings to imagery and symbolism. 2. Universal Order & Theory: The emergence of philosophy (800 to 200 BCE) and concepts of creation, the divine, the universe as a whole; truth-seeking. 3. Experiment & Plausibility: The developments of modern science, beginning in the 1600s. Logical thinking focuses on probable answers. 4. Praxis & Plausibility: Essentially the practice of considering human and social ramifications of scientific and technological actions. From the steam engine in 1730 and the electric battery in 1800 to the automobile in 1885 and the telephone in 1839, the progress has been continuous; It is amazing to see how inventive and the level of ingenuity that human beings have managed to achieve, change, improve, and develop the altered quality of society and that of individual human life. There are many supporters of technology. There are some people who feel that scientific advancement and technological possibilities should be the focus of humanity. However many others believe that technology offers convenience, but also contributes heavily to air pollution, environmental contaminations, displacement of species within ecosystems, can cause psychological dependence among users, and are not worth implementing in the long run. In fairness and, as stated previously, there are a number of pros and cons related to technology and its presence and influence within modern society. Both sides make quality arguments concerning the positive and negative aspects and implications of modern technologies and its various applications. There are 10 highlighted contributions or influences of technology presenting its greatest benefits to modern human society; these contributions include 1. Easy access to information, allowing anyone to find answers to question and grasp concepts that they may not have previously had access to. 2. Improved communication, which has allowed greater exchanges and interaction between peoples across the world. 3.

Emergency Leave Assignment Example | Topics and Well Written Essays - 500 words

Emergency Leave - Assignment Example On the other hand, the HRD requires much formality through written documentations. Clarke will definitely feel bad because his request for leave was not granted. The HRD though, will feel that upper level manager is just following the policies of the hotel in denying the request of Clarke, through a memo addressed to him. Obviously, Clarke values family over work. More specifically, he is very much concerned with his grandmother’s health that he is willing to sacrifice his work just to take care of her. The HRD values the strict implementation of company policies. After reading this message, one wants Clarke to realize that it is important that he gives importance to his work. It is also essential that he realizes that written requests for leaves is part of the policy of the hotel. Clarke must recognize that the hotel does not tolerate frequent absences. The HRD must think that the denial of the request for emergency leave is justified. The information that must be included for the secondary audience is the problem of Clarke about his sick grandmother. The HRD should also be informed that Clarke is frequently absent because of this problem. The most appropriate medium for both audiences is a memo addressed to Clarke, copy furnished the HRD. This will effectively document and convey to Clarke the denial of his request for leave and it will communicate the current situation of Clarke to the HRD. I received your voice mail message last (state date of message) requesting for an emergency leave for the upcoming holiday weekend. I fully understand that your grandmother’s health is one of your priorities. Taking care of a loved one is a commendable virtue and I admire you for that. As you are fully aware of, there is a conference of electrical engineers this weekend at a nearby convention center and for the first time, our hotel will be host to its attendees. This is a welcome

Some of the Routine Applications of Descriptive Statistics Coursework - 12

Some of the Routine Applications of Descriptive Statistics - Coursework Example In addition, Part B of the assignment discusses some of the use of confidence intervals in determining the statistical confidence of nursing research and explains that the approach is used test the reliability or probability of getting the same values from a sample size. However, a major controversy of statistical and clinical significance is the biasness of the resulting data when used in real clinical context. The descriptive statistics in the article stems from the emphasis on the need to identify and include or integrate the family members of the patients during the provision of the health care services to the patient (Tudor, Berger, Polivka, Chlebowy & Thomas, 2014). As such, the article recommends there is the need to embrace patient and family-centered care as this is poised to transform the healthcare sector a great deal. In particular, the article tries to gather descriptive statistics from the characteristics or elements of the patient’s family members with the underlying assumption that involving the family of the patients in routine care can improve safety and satisfaction (Tudor, Berger, Polivka, Chlebowy & Thomas, 2014). In this case, the descriptive statistics included such elements like the ethnicity, sex, age, years of experience, work unit including other important statistics on the characteristics of the patient’s family like specialty certification, the num ber of times they have been involved in resuscitation (Tudor, Berger, Polivka, Chlebowy, Thomas, 2014). Other variable statistics included or involved identifying the risk and benefits of the presence of the family.

The Relationship of Social Class and Educational Attainment in the US Essay Example for Free

The Relationship of Social Class and Educational Attainment in the US Essay Introduction Social class typically refers to an individual’s position in an established hierarchy in a particular society. Classifications of people have been established in all societies since the dawn of civilization. The hierarchy may be based on wealth, ability, education, occupation, even geographical location. Historically, social class pertains to groupings to refer to occupation or role, i.e. landlord or tenant. Each grouping is accompanied by privileges and responsibilities, with varying levels of control and power within the society.   It also generally carries some type of class identity, so while it applies to individuals, it is not merely a personal characteristic, but exists within a certain context that applies to groups of people. This shared identity is affected by attitudes and lifestyle of its members, and thus establishes a â€Å"culture† or a set of values and practices. (â€Å"Social class†)   The purpose of this paper is to consider current research   that deal with the degree of correlation, if any, between social class and educational attainment in the United States. Review of Literature Education is considered the most widely used aspect that determines social position together with occupational status and income, but none of these factors are pure concepts to be taken in isolation. They are each affected by other social factors such as race and ethnicity.   Educational attainment directly affects social status in the sense that it provides credentials and access to economic benefits as well as establishes social networks.   In the period between 1940 and 1980, the number of persons to have completed higher education has increased to 68.6% of the total US population according to census data. (MacArthur and MacArthur â€Å"Measurement approaches†) The role of education in achieving social status is an important one, and attempts to study the variables that directly affect educational outcomes usually focus on parental education and occupation as well as race, gender and cognitive ability. A study of 1,927 subjects focused on the effect of self-esteem and locus of control (nature of environmental control) on educational outcomes of children net of these other factors. It was found self-esteem and locus of control affect educational outcomes independent of each other and of other variables. (Wang, Kick, Fraser and Burns 288-289) While some people are born into a class, such as royalty, most develop social mobility through shifts in education, occupation or income. There are no tangible measurements to establish social class, but it may be inferred from general guidelines based on achievements. Of the indicators of social status, education is considered the simplest and most universal, although it is limited generally up to early adulthood, when educational activity typically ends. Social class may have significant effects on educational attainment mostly because social class is typically associated with economic capacity. Wealth has a substantial impact on education because it provides access to resources that may not be available to one of lower economic means. Other characteristics of social class include levels of self esteem and locus of control, which also has significant effects on educational outcomes and occupational choice. (â€Å"Social class†) Rouse and Barrow state that students from lower socioeconomic families tend to attain less in education because they have greater psychological costs and less access to good schools that those from families with higher incomes (99). Since higher education attainment translates to occupations with higher earning potential, the long-term effect of this trend is to propagate a cyclical pattern of disadvantaged families producing low-earning progeny who will in turn raise a disadvantaged family. Attempts to break this cycle through programs like the â€Å"No Child Left Behind Act† has met with small success. Many studies conclude that smaller class sizes are the most effective way to improve student achievement. The importance of social class in influencing a person’s life prospects is investigated in the US. The goal of providing equal opportunity for all Americans in achieving success in life solely through their own efforts and skills regardless of social class is as yet not completely in place. Social class still has a great influence on an individual’s chance in leading a productive existence despite efforts to level the playing field. The tendency for parents, even in an open and fair democracy, to extend the advantages which they have to further the interests of their children prevails, resulting in a greater access to opportunities and resources. This is especially true of people from the higher socioeconomic class in the United States. (McMurrer and Sawhill â€Å"Class Still Matters†) Data from following the progress of 20,000 eight graders from 1988 to 1994 from the National Education Longitudinal Study (NELS) of 1988 provided a wealth of information about the educational experiences of the subjects. The subjects were divided in four groups based on their socioeconomic status, the first group (Group 1) being the most advantaged and the fourth group (Group 4) the most disadvantaged. Results showed that the average test scores of children from Group 1 were higher that those from Group 4. Group 4 children were more likely to be held back and to drop out of high school than those in Group 1. The results also suggest that parental abilities, which may be hereditary, may account for the economic status of the family, and should also be considered as an influence on educational attainment. (Rouse and Barrow 100-102) A study by Gordon Dahl and Lance Lochner focused on the effect of higher income on academic performance. They found for every $ 1,000 increase in income for a family with two children, math and reading scores also increased up to 5%. (Rouse and Barrow 104) The correlation between fathers and sons in the US with regards to income and occupations is very strong, to a degree of 0.4, which means that there is a significant probability that an adult son will approximate the income of the father, and sons of white collar workers has double the probability than sons of blue collar workers to become a white collar worker. (McMurrer and Sawhill â€Å"Class Still Matters†) Source: http://www.urban.org/publications/307017.html#chart2#chart2 Recent trends suggest that the attainment of higher education has begun to change this pattern of occupational mimicry. This is fueled by the economic boom in the US which has unfortunately slowed down, and the trend of an upwardly mobile labor force has slowed down with it. Overall, upward mobility composition is that of growing individual opportunity (college education) and a lackluster economy. Social class in no longer the force it had been before, which will benefit people from the lower socioeconomic brackets. For those in the upper social strata, the emphasis on individual ability and skills and the decline of social class importance will likely result in a drop in social status. (McMurrer and Sawhill â€Å"The Offsetting Effect of Economic Growth†) One considerable portion of the US population which may benefit from this decline in insular social classification is second-generation Americans, or those who were born in the US of immigrant parents. Nearly one-fourth of young Americans are second-generation immigrants and most are found in the cities like Los Angeles. Recent migration trends in the US have transformed the social character of American society to a marked degree. The long-term effects of these patterns are most evident in the educational attainment profile of the population. On average, these second generation population, especially those of Asian ethnic origin, exhibit better academic performance than native-born Americans. As an illustration, 32% of all Asian high school graduates who applied for slots in the University of California was accepted, as compared to 16% eligible native-born American, and 7% of Latino-descended applicants. (Feliciano) Feliciano accounts for these disparities by considering two explanations: cultural values, belief systems and attitude differences, i.e. children of Asian families tend to be more successful because of the high currency placed on academic achievement; and structural differences, i.e. accessibility of opportunities and resources. Immigrant social class status may be different before and after migration to the US, which could explain why some groups are more successful at overcoming barriers to educational attainment such as poverty and low socioeconomic status than others. To investigate this theory, relevant pre-migration information on educational levels in 31 immigrant groups was determined by cross-referencing census data in the US and the home country of the immigrant group from 1997 to 2001, using the Net Difference Index. The subjects were second-generation Americans ages 20-40 with at least some college education. Results show that immigrants to the US tended to have attained higher educational levels than those who stayed in the home country, especially those who come from countries remote from the US, such as Asian countries. (Feliciano â€Å"Methodology†) In considering the correlation of pre-migration class status with second-generation educational attainment, a strong positive relationship was revealed.   Regardless to their social status in the US, children of highly-educated immigrants demonstrated the highest educational attainment rates. While pre-migration class status had a significant effect on second-generation educational attainment, economic security in the US as a factor accounted for 41% of the variability. In effect, to accurately account for ethnic variability in academic success among second-generation Americans, social status of the parents before and after migration should be considered. Such cross-referencing adequately explains 60% of the disparity in educational attainment observed in this population segment. (Feliciano â€Å"Pre-Migration Origins and Second Generation Outcomes†) Summary   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Social class is a nebulous concept that dictates the individual’s eventual role in society to a great extent. Educational attainment depends in a significant way on social class because of the socioeconomic factors that influence is such as income, occupation and family values are all related to social class. Individuals from the higher social class are more likely to have parents who possess high cognitive ability, more self-esteem, more money and better access to resources that would enable the attainment of higher education such as college. Second-generation Americans with immigrant parents who have lower social status in the US but higher social status in the home country are more likely as well to complete a college education. However, public policies and other programs aimed at providing higher education access to individuals from lower social classes could help to break the like father-like son trend in educational attainment and occupational choice and facilitate an upwardly mobile majority. References â€Å"Social class.† Encyclopedia of Public Health. 2007. 15 March 2007. http://www.answers.com/topic/class-structure Feliciano, Cynthia. â€Å"Another way to assess the second generation: look at the parents.† Migration Information Source. 1 May 2006. 15 March 2007. http://www.migrationinformation.org/Feature/display.cfm?id=396 MacArthur, John D. and MacArthur, Catherine T. â€Å"Educational Status.† UCSF. 8 August 2001. 15 March 2007. http://www.macses.ucsf.edu/Research/Social%20Environment/notebook/education.html Mani, Anandi and Mullin, Charles H. â€Å"Choosing the right pond: social approval and occupational choice.† Williams College. October 2001. 15 March 2007. http://www.williams.edu/Economics/mani/manimullin.pdf McMurrer, Daniel P. and Sawhill, Isabel V. â€Å"The declining importance of class.† Urban Institute. Number 4 in Series, Opportunity in America 01 April 1997. 15 March 2007. http://www.urban.org/publications/307017.html Rouse, Cecilia Elena and Barrow, Lisa. â€Å"U.S. elementary and secondary schools: equalizing opportunity or replicating the status quo?† The Future of Children 16.2 (2006) 15 March 2007. http://www.futureofchildren.org/usr_doc/06_5563_Rouse-Barrow.pdf Wang, Li-Ya, Kick, Edward, Fraser, James, and Burns, Thomas Jerome. â€Å"Status attainment in America: the roles of locus of control and self-esteem in educational and occupational outcomes.† The University of North Carolina at Chapel Hill. (2007) 15 March 2007. http://www.unc.edu/~fraser18/publications/Locus_of_Control_SelfEsteem_%20and_Status_Attainment.pdf

Influence of Twnety20 Cricket on Cricket Stakeholders

Influence of Twnety20 Cricket on Cricket Stakeholders CHAPTER ONE 1.0 INTRODUCTION 1.1 Introduction This research on the impact of twenty20 cricket on international cricket attempts to explore the perception of both primary and secondary stakeholders of the game in the international arena. Twenty20 cricket is one of the richest industries, which is valued at around a billion dollar across the globe. Twenty20 cricket is one of the worlds sports with many enthusiastic participants, spectators as well as media interest. Twenty20 Cricket has sparked new life and provided redemption to cricket all over the globe. The Twenty20 version of the game has been a major factor in attempting to further globalize, commercialize and popularize the game. Cricket is one the most popular and well-liked game in the world. Cricket is an established team sport for hundreds of years and very popular in countries such as India, Pakistan, West Indies, South Africa and England. Like other sporting activities, twenty20 cricket is a professional sport that is sought after by both men and women due to its nume rous beneficial attributes. This popular and beneficial activity not only provides you physical fitness but mental strength and sharpness too. A sport helps a person in building a very positive attitude. It has also become a part of education and routines of people. The main of the research is to determine the impact of twenty20 cricket sport on international cricket. This chapter tends to outline background of the study and problem statement. In addition, it discusses the research questions, research objectives and the significance of the study apart from presenting the research outline. 1.2 Study Background The origin of Cricket sport can be traced from the period of the dark ages, probably after the Roman Empire, almost definitely prior to the Normans invading England and almost certainly somewhere in Northern Europe. Circumstantial evidences suggest the fact that this game was started in Saxon or Norman times by children living in south east part of England in an area of dense woodlands known as Weald. It is generally believed that cricket was more of a children game rather than the adults. It was taken up by the adults in 17th century and since then, this sport continued to increase its popularity and public acceptance and never looked back. As far as the name of term â€Å"cricket â€Å"is concerned it is generally believed that this word had various possible sources. The earliest source is traced back to 1598 when it was called as cricket. It is thought to be derived from Middle Dutch term â€Å"krick â€Å"meaning a stick. There are another terms also available which all sugge st the possible involvement of Dutch in this sport. The game of Cricket is known to be spanning from the 16th century with matches being played since 1844, although officially ‘International Test Cricket was played from the year 1877 onwards. Test cricket is the oldest and longest form of cricket. It is also considered as the most reliable and challenging form of cricket to measure the worth of any team where 2 innings are played by each team. After the toss the team that bats first piles on as many runs as possible and declares the innings. Then comes the turn of other team and so the match goes on until the final result. The popularity and charm of test cricket is decreasing day by day because of the origination of new more exciting forms of cricket. Hopwood (2005) argues that the game of Cricket has been governed by the rules for more than 250 years. The Marylebone Cricket Club has been an authoritative figure in putting forth the rules of cricket and its subsequent amendme nts. In the year 2000, the MCC revised the rules of Cricket and introduced Spirit of Cricket to the laws of the game to maintain the unique character and enjoyment of the game. One day cricket is the most recognizable and viewed form of cricket in the world. It is being played and watched by the people with great enthusiasm. The most popular event â€Å"World Cup† of cricket is also based on the pattern of one day cricket. Most of the important and popular championships in cricket are based on one day matches. The one- day international cricket is a late twentieth century development. On 5th January 1971, first ODI was played between Australia and England and till now it is very popular among the cricket fans. Cricket matches are played and liked by the people on national and international level (Birley, 2003). There are many types of cricket like country cricket, club cricket, indoor cricket, womens cricket and cricket for blinds, but the most prominent and popular three types of cricket which are recognized by ICC (International Cricket Council) are test cricket, one-day and newly originated form twenty20 cricket. The arrival of Twenty20 on the cri cketing scene has surely divided the cricketing fraternity. Some believe that it is nothing but a travesty and should not be encouraged at any cost. They argue that since Twenty20 encourages far-from-technical cricket youngsters wanting to pick up the game will be misguided into believing that cricket is all about trying to hit 6s and 4s no matter how you do it. Also it will create the misconception that cricket is a batsmans game and that there is very little incentive in bowling since it is the bowlers that are usually the ones at the receiving end. In such a scenario very few youngsters might take up bowling or bother learning the finer points of the craft. Plus there is always the argument that Twenty20 cricket will wean away interest from the traditional formats of the game, especially Test cricket. However, opinion regarding Twenty20 cricket still remains divided as its promoters insist that it will not replace any of the traditional formats but on the contrary will increase i nterest in them by pulling more people towards cricket as a whole. They also argue that the Twenty20 format is a great way of introducing cricket to the non-cricketing world which is used to fast games such as football. There is no doubt that the T20 version of the game has become the most popular and acceptable in the recent times but it cannot be said that other forms of the games have been overlooked. After the commencement of T20 cricket, many thought that the test cricket will be gradually extinguished from the cricket world. It is however wrong to say. All the legends of cricket still firmly believe that test cricket is the toughest and most resilient form of cricket which gets the best of any player. Test cricket judges mental ability and strength, the stamina and resilience factor and various other things of the player which twenty 20 cricket cannot judge. The game of Twenty20 sport involves two teams; each has a single innings, batting for a maximum of 20 overs. Twenty20 game is completed in about three hours, with each innings lasting around 75 minutes, thus bringing the game closer to the time span of other popular team sports such as football (Hopwood, 2005). It was introduced to create a lively form of the game which would be attractive to spectators at the ground and viewers on television. Since its inception the game has spread around the cricket world. The idea of a shortened format of the game at a professional level was discussed by the English and Wales Cricket Boardin 1998 and 2001. When theBenson and Hedges Cupended in 2002, theEnglish and Wales Cricket Board needed another one day competition to fill its place. The cricketing authorities were looking to boost the games image and popularity with the younger generation in response to dwindling crowds and reduced sponsorship. It was intended to deliver fast paced, exciting c ricket accessible to thousands of fans who were put off by the longer versions of the game (test cricket and one-day international cricket). Stuart Robertson, the marketing manager of the English and Wales Cricket Board, proposed a 20 over per innings game to county chairmen in 2001 and they voted 11-7 in favor of adopting the new format. More than 30 focus groups were mobilized. 4,000, 15-minute, face-to-face interviews were set up to gauge the public appetite for the game. The image of Cricket in England had always been that of a sport which is slow-paced, sedate and boring. The audiences identified the length of the matches to be very long, albeit Test Match Cricket (5 days) of One-Day Cricket (8 hours). Easton (1996) argues that the general perception and image in the minds of the public was that Cricket is a sort of sport which more often than not results in boring draws (Test Cricket). Even in one-day cricket (50 overs), the batsmen would score their runs at a pretty slow rate resulting in a dull spectacle for the crowds attending to watch matches at the various cricket grounds. Hopwood (2005) maintains that the England and Wales Cricket Board had initially introducedTwenty20 cricket as a way to get the crowds back in domestic cricket. The first Twenty20 Cup in 2003 (now known as the Friends Provident T20) was marketed with the sloganâ€Å"I dont like cricket, I love it†and it was aimed especially at the youth rather than the cricket connoisseur. It was meant to be a game that would bring the entire family together for an evening of fun and carnival like atmosphere. The finals of the 2003 Twenty20 Cup (in 2003) saw performances by pop stars and rock bands and the party like atmosphere made it an evening to remember. It was a huge success as the crowds were pleasantly taken by surprise. More than the cricket on field the idea was to have fun; cricket just provided the means. This was the ‘fast food of cricket and the people just loved every s ingle bite. Since then Twenty20 has slowly risen in popularity. The first official Twenty20 matches were played on 13 June 2003 between the English counties in theTwenty20 Cup (now known as the Friends Provident T20). The first season of Twenty20 in England was a relative success, with theSurrey Lionsdefeating theWarwickshire Bearsby 9 wickets in the final to claim theTwenty20 Cup 1.3 Problem Statement This study focuses on crickets problem of enduring a severe and long held image problem which is proving difficult for the game to turn around and which is without doubt affecting the potential of cricket to draw vital media and monetary support. Critics have been leveled against introduction of twenty20 cricket. Public Relations activities being critical to the future of the game have not been implemented to the level that it should be or many in the game would like it to be. Many have argued that since Twenty20 encourages far-from-technical cricket, youngsters wanting to pick up the game will be misguided into believing that cricket is all about trying to hit 6s and 4s no matter how you do it. Besides, test cricket which is considered the ‘pinnacle of the game may soon suffer the absence of quality international players as cricketers such as Andrew Flintoff of England have retired from Test Cricket to accommodate themselves in Twenty20 Cricket amongst other international cric keters such as Paul Collingwood and Kevin Pietersen skipping the Domestic County Cricket season in the United Kingdom to play for the cash lucrative Indian Premier League. The implications of such incidents may only result in English Domestic Cricket losing out on valuable players and as a result failing to attract audiences and generating revenues for the English Domestic game. English and Wales Cricket Board has played a critical role in the introduction of twenty 20 cricket to the world but there has always been a lingering feeling that the English International cricket team has been inconsistent in their performances at the one-day international level (50 over cricket). Some experts in the game have linked the inconsistency of the international side to the structural problems in county cricket. Other people argue that twenty 20 cricket will create the misconception that cricket is a batsmans game and that there is very little incentive in bowling since it is the bowlers that are usually the ones at the receiving end. In twenty 20 cricket, at most times the pitches prepared are tailor made for batsmen to go for their strokes and put up big totals on the board. In such a scenario very few youngsters might take up bowling or bother learning the finer points of the craft. The sport of twenty 20 cricket faces another problem of lack of five test match series except for the Ashes. What could be better suited to sustain the interest of the cricket fan than have England tour India or vice-versa for a five test match series. Instead, we have two-Test series arranged at the last minute by the English and Wales Cricket Board. Nobody can anticipate or attend; nobody is satisfied except perhaps the broadcasters whose contracts are fulfilled. There is need for English and Wales Cricket Board to understand that there is no requirement for saturation and committing overkill by scheduling cricket all year around. Instead, just stage and promote the icon series properly, a nd Test crickets unique qualities will take care of the rest. 1.4 Research Questions This research responds to the problems associated with this study by attempting to evaluate the influence of twenty 20 cricket in accordance with the perception of different stakeholders. Hence the research questions that this studied tried to answer is listed as indicated below: What is the impact of Twenty20 cricket on the image of English Cricket Board To what extent has public relations and social media activities have an impact on the domestic (county) first class Twenty20 Cricket Which is the most preferable type of cricket sport between Test cricket, One Day Internationals or Twenty20 Have public relation activities been put in practice by the English and Wales Cricket Board in promoting the Twenty20 game to the audiences What measures have the English and Wales Cricket Board put in place for all the three formats i.e. Test, One Day Internationals and T20 Cricket to survive and co-exist at the international level. 1.5 Research Aim and Objectives In order to obtain the goal of the study, the main aim of the study as well as specific objectives in relation to the impact of twenty 20 cricket on international cricket were formulated with research problems and research questions in mind. The aim of the study was to determine the impact of twenty 20 cricket on international cricket. To be able o obtain the mentioned main objective of the study, five specific research objects were formulated. The specific research objectives are stated as indicated below: To determine the impact of Twenty20 cricket on the image of English Cricket Board To find out whether public relations and social media activities have an impact on the domestic (county) first class Twenty20 Cricket To establish the most preferable type of cricket sport between Test cricket, One Day Internationals or Twenty20 To investigate whether public relation activities have been put in practice by the English and Wales Cricket Board in promoting the Twenty20 game to the audiences To find out the measures that the English and Wales Cricket Board have put in place for all the three formats i.e. Test, One Day Internationals and T20 Cricket to survive and co-exist at the international level. 1.6 Significance of the study Sport industry contribute quite considerably to the development of different nations across the globe; hence this study is going to play a very important role in demystifying the implication of the introduction of twenty 20 cricket in the world of sport. Such information can be used by different stakeholder such as nations, industry players, players, spectators and the general public as well as students. Industry managers can use this study to gauge the implication of twenty 20 cricket and the impact it has on the world of sport. This is quite critical because it can be used by different stakeholders to make appropriate strategies that will be for their good and the good of the public. Perception of different stakeholders especially spectators of twenty 20 cricket will be very significant in making decisions in relation with the twenty 20 cricket sport. This research will also contribute to the pool of knowledge where students will be able to gain necessary knowledge to help them not only be informed but to also acquire relevant information necessary for the completion of their studies. CHAPTER TWO 2.0 LITERATURE REVIEW2.1 The Business of Sportianment Standard Bank of South Africa is a financial services provider, which is a subcomponent of the Standard Bank Group. According to Standard Bank Pro20 Cricket (n.d.), since 1997, the bank began providing sponsorship to cricket in South Africa. This initiative rejuvenated the back the playing of cricket at local level. The game had dwindling spectator s watching the matches. This was also coupled with declining interest. The Bank alongside the Cricket South Africa came up with the model of the 20-A-sidec cricket. According to Standard Bank Pro20 Cricket (n.d.), this was in the Year 2004. This involved lessening the one-day game of cricket. The concept of the 20-over was meant to last for only three hours. This had reduced number of overs. This made the game more interesting, faster than before and furious. This new version of the game of cricket was later to be named the Standard Bank Pro20 series. The objective of the Bank venturing in Pro20 cricket was to build on their existing high levels of association with cricket in South Africa and demonstrate to their chosen audience (Randall, 2004). According to Standard Bank Pro20 Cricket (n.d.), this was in order to show their brand was among those, which was ahead and was able to undergo changes to a better brand. The move by the Bank to place the brand closer to the youth that is through sponsoring the local sport of the cricket game in South Africa. Since the Bank had grassroots involvement with the local play of the sport of the cricket, they also wanted to collaborate with Cricket South Africa so that to repackage the local experience of the game (Suite 101, n.d.). According to Standard Bank Pro20 Cricket (n.d.), this is so that to bring vibrancy in the game making it more vibrant and lively. According to Standard Bank Pro20 Cricket (n.d.), the company opted for internal marketing campaigns as well as sports hospitality; through this, it viewed the strategy of additional opportunity to interact one on one with interested parties of the game on how it is play. The drive for having a new version or revised version of the ga me was because it meant to bring a renewed feeling among the traditional perception of the game. This is not for the sake of those who play the games alone but also for those who the sport as a way of entertainment. Off the pitch activities were brought as a form extra play and entertainment. This meant to act as an additional treat for excitement viewers were getting on the field. The composite of what resulted made the game more exciting and unique. The best phrase used to recognize the resultant product of this was sportainment. According to Standard Bank Pro20 Cricket (n.d.), this was a composite of both sports and entertainment. The phrase developed meant to give priority to the essence of Standard Bank Pro20 cricket. According to standard Bank Pro 20 cricket (n.d.) the game took the design that features three pillar experiences. According to Standard Bank Pro20 Cricket (n.d.), these are mainly cricket, stadium and broadcast. The nexus between the three pillars gave the stakeholders the integrated treat of sportainment. The innovation into the sport of cricket thought out and imported courtesy of the collaborated effort of Standard Bank South Africa jointly with Cricket South Africa (Cricket Web, 2010). The effort involved the bringing in of new dugouts for players at the ides of the field. According to Standard Bank Pro20 Cricket (n.d.), this meant to enhance game watching by the audience seated on the bench with clarity. The game increased he speed at which the players played the game (BBC, 2006). This saw the facilitation of faster changes in the batsmen. The new type of the dropped some of the old team t actics and umpire kit designs; this meant to improve the appeal while watching the game. According to Standard Bank Pro20 Cricket (n.d.), they took the measure to move the umpires into the field carried by vehicles that bore the name of the brands on the side. There was notable change on the play of the game. This was especially on the batting style. According to Standard Bank Pro20 Cricket (n.d.), there was the introduction of a free hit for a no ball. In the stadium there, standard Bank tailored the Hard Hats for fans. There was distribution to fans of headgear for protection against the significant number of fours and sixes expected in the new boundary-bashing version. There was improvement done that came with additional cameras for broadcast purpose. According to Standard Bank Pro20 Cricket (n.d.), these are non-fixed and could be moveable that is from one place to another. When there are international matches in the Pro20 cricket series, more pomp and color were in addition to the stadium. Professional dancers would be ushered into the podium. A DJ booth will come in handy, which are in position placed at an elevated level. The common horizontal digital boards for advertising were removable and in their place put enhanced ones. These new ones have more features. According to Standard Bank Pro20 Cricket (n.d.), these are wider vertical Power Towers. They used to communicate messages. In addition, they have images that parallel the action that is taking place in the field. When SuperSport came on board, this came with untested initiatives to support. These provided with the cricket and stadium an experience. The experience is for live ball-by-ball viewers. The commentators trans-located: newly to the grandstands, as it was not like before. Previously, these were host at the media suite as well as the commentary boxes. In this new position, they are able to interact with spectators. According to Standard Bank Pro20 Cricket (n.d.), this is especially at the b reaks of the games. The new facelift accompanied with providing the fielding captain with an earpiece together with a lapel microphone. According to Standard Bank Pro20 Cricket (n.d.), the commentators capacitated so that they can link directly link in perception and mind with the players. This is at opportunity moments of the game. According to Standard Bank Pro20 Cricket (n.d.), live interviews conducted with the outgoing batsmen after each wicket. Heart-rate monitors attached to some of players on the field. This meant to provide those watching via television broadcast with additional action from the field (Hubbard and Thomas, 2007). 2.2 The Business Side of Cricket According to Easton (1996) the communication to influence peoples ideas, theories as well as feelings used through analogies. This is a common practice in the field of business. A clear analogy occurs between the battlefield of sports and business occurrences. In order to win a game of cricket ones needs a well thought out strategy (Savicca, 2011). This is a similar case as in the business fraternity. There is need to think about how the situation will be in the field. This is like an objective visioning the business venture that is, accompanied with an analysis of the strengths as well as weaknesses. There is a lookout for threats as well as opportunities lingering around the business. The cricket strategy for having the vision is to develop a new product. According to Easton (1996), this has bases on a crop of new players. There is need to prepare for strong wickets which will assure the goes back home after a game with the victory. This is like a market strategy. This is where cha nces for success are vital. Like a business scenario there is need to know what kind of product one is offering to the market. This followed by a winning formula, which is the marketing mix. According to Easton (1996), the same applies to the game of cricket. There is need to know the kind of players one has and how to formulate a workable strategy to win based on their skills. In describing what kind of product that is needed in the sport of cricket; there is need to screen the kind of players one has at his disposal. According to Easton (1996), just like determining the price of the product; the analogy in the game of cricket is the level which to depend on players that you field during the playing of the game, that is, what role best fit each player when on the field of cricket. This resembles how to distribute resources in the case of a business set up. The thought one has to have is about the strength that will promote the possibility for a victory, that is, how one ensures that, the other team has been defeated. According to Easton (1996), this thought out done even before the game begins. Just like the way one thinks out how the marketing mix is going to be done; one has to formulate a strategy that enables to understand the game w hen playing at home as well as when playing at the opponents home turfs. As it happens elsewhere, one has to keep watch on the ongoing in the marketing front. One has to compare business performance with the occurrences in the market sales and profit as well as the market share. According to Easton (1996), in the case of the game of cricket one has to compare their performance within the league and find out how to improve play. That is at the team level. At member level, one can assess their capacity in the bowling and batting. The opportune to sell in business is just as important as the way it may be in a game of cricket. Any skipper who has had to sell to a seasoned opening batsman that he should bat further down the order will need the very best selling skills. A skipper ought to know how the team would move in to their victory. These are the success factors of the game. According to Easton (1996), skipper must ensure that the score is at five an over or endeavor to make sure th e opposing teams best batsman remains always off the strike throughout the game. The rest of other team members should have already known the game plan that the skipper has in mind. This enables the team to launch their tactics without any ado. Because the opponent has opinion that is always to be on toes to know the tactics on application by the opponent by reviewing what has done throughout the past games played, then the team has to deliver a good product. These make the defeats inevitable. According to Easton (1996), in order to make good out of a game through a win then these success has been register through understanding how to cohere as a team. There is need to understand capabilities of each member in the team so that to get the best out of them. These same applies to a business deal there is need to know the capacities of different dealers in the chain to make good out of them. According to Easton (1996), it is true that the business is for the people by the people. Thus, those participating in a transaction are the ones who make up the business. Leadership in a game of cricket is held to create an authority that will drive the team to a common purpose. The common for the team during a game is to win. The team just like a business will for the human communities that have brought together for a common purpose. That is why some underdogs have surprised the big names of the game. According to Easton (1996), understanding the team members, how they react, their skill levels and how best to utilize them, and aligning them to achieve a common goal is vital to the leaders success. During the headingly test, Mike Brearly the skipper demonstrated this brilliantly. According to Easton (1996), in the game of cricket just as in the business front there is need to understand each such that role are set out clearly for every player. This can be on bases of what one is best base on what to do. It should also matter on placing people based on how they consider themselves during a win or loss. According to Easton (1996), this can be likened t o LIFO terms; this is in the way they to assess he behavior when the going is well and how their behavior when they are under pressure. The team may design in a way these factors well taken care of. According to Easton (1996), for instance, who comes in handy to be supporting the captain? Who is suited to do the try as well as serve as the captain of the side? Who will give their place up as a substitute in the batting in order to save the team from a loss? There exit several types of mixes and types that make up the world of cultures in business. These could include the power, people, task as well as role. Just like in business the game of cricket, this is the same (Fischer, n.d.). 2.3 Actuating a Sport as a Business According to Goldman and Johns (2009), any game at the level of business of sport must show how it is economically significant at all the levels of the society. This makes it an important component both as an economic activity as well as wealth creation. Market research has shown those willing to invest in sports sponsorship; this has risen since 2003 by a twenty-nine percent proportion, which best estimated to be US$2.4 billion. This makes part of a proportion of the larger global sponsorship industry. This best estimated to be about US$28 billion in 2004. In the case of South Africa, the amount of money put into the sport as a direct expenditure in terms of sports sponsorship has increased. In 1991, the amount spent in terms of sponsorship was R 207 million but this rose such that in 2000 the amount was R 1billion. Recent case studies show that the amount spent in the sport has risen to 2.6 billion Rand. These studies have further shown that another R 2.2 Billion has spent on lever aging sponsorship. A case in point to identify with is the 1984 when the Los Angeles hosted the Olympics. The Olympics significantly boosted sports marketing. According to Goldman and Johns (2009), this event turned athletics into a sponsored business. This became the first to be operational on revenues generated by private sponsor revenues. The other Olympics operated on a bid to generate profit. In addition to the competition that is experience on the field, sports teams also compete for favor from spectators, media coverage, brand sponsors, product consumers as well as bidding investors. From this perspective, this is making sporting action become a business entity. This is with professional management. Those in management will rather perceive those in their sport team as a brand and are important to sell in the sport club. Thus, the sports icons are rather making sure every sports event is a value addition. This makes them important in the public eye. According to Goldman and Johns (2009), these makes them become valuable and can attract and influence the perception and attitude of other stakeholders the game. Sports Clubs like Manchester United, Real Madrid as well as the New York Yankees have set pace in showing the value of product branding in games is all about? This act makes the sports seem rather to act independently when displayed. The venture is such that the bran d can sell independently of the athlete success. Take for instance the case of Real Madrid. In the football season of 2003/2004, they made up to â‚ ¬64.3 million in the form of merchandising sales. Out of the revenue generated, the brand sold 1.5 million shirts mostly to other countries. The clubs at the helm of football action, mainly based in Europe collectively grew by a margin of 11%, which is equivalent to â‚ ¬ 3.7 billion in 2006/2007. During this time Real Madrid was rated as the first club to make up revenue of â‚ ¬360 million. Research has classified the art of sports marketing in to two versions. According to Goldman and Johns (2009), there is marketing of sports as well as marketing with sports. The marketing of sports involves marketing strategies of sports events as well as sports kits to a target audience of the players, athletes as w Influence of Twnety20 Cricket on Cricket Stakeholders Influence of Twnety20 Cricket on Cricket Stakeholders CHAPTER ONE 1.0 INTRODUCTION 1.1 Introduction This research on the impact of twenty20 cricket on international cricket attempts to explore the perception of both primary and secondary stakeholders of the game in the international arena. Twenty20 cricket is one of the richest industries, which is valued at around a billion dollar across the globe. Twenty20 cricket is one of the worlds sports with many enthusiastic participants, spectators as well as media interest. Twenty20 Cricket has sparked new life and provided redemption to cricket all over the globe. The Twenty20 version of the game has been a major factor in attempting to further globalize, commercialize and popularize the game. Cricket is one the most popular and well-liked game in the world. Cricket is an established team sport for hundreds of years and very popular in countries such as India, Pakistan, West Indies, South Africa and England. Like other sporting activities, twenty20 cricket is a professional sport that is sought after by both men and women due to its nume rous beneficial attributes. This popular and beneficial activity not only provides you physical fitness but mental strength and sharpness too. A sport helps a person in building a very positive attitude. It has also become a part of education and routines of people. The main of the research is to determine the impact of twenty20 cricket sport on international cricket. This chapter tends to outline background of the study and problem statement. In addition, it discusses the research questions, research objectives and the significance of the study apart from presenting the research outline. 1.2 Study Background The origin of Cricket sport can be traced from the period of the dark ages, probably after the Roman Empire, almost definitely prior to the Normans invading England and almost certainly somewhere in Northern Europe. Circumstantial evidences suggest the fact that this game was started in Saxon or Norman times by children living in south east part of England in an area of dense woodlands known as Weald. It is generally believed that cricket was more of a children game rather than the adults. It was taken up by the adults in 17th century and since then, this sport continued to increase its popularity and public acceptance and never looked back. As far as the name of term â€Å"cricket â€Å"is concerned it is generally believed that this word had various possible sources. The earliest source is traced back to 1598 when it was called as cricket. It is thought to be derived from Middle Dutch term â€Å"krick â€Å"meaning a stick. There are another terms also available which all sugge st the possible involvement of Dutch in this sport. The game of Cricket is known to be spanning from the 16th century with matches being played since 1844, although officially ‘International Test Cricket was played from the year 1877 onwards. Test cricket is the oldest and longest form of cricket. It is also considered as the most reliable and challenging form of cricket to measure the worth of any team where 2 innings are played by each team. After the toss the team that bats first piles on as many runs as possible and declares the innings. Then comes the turn of other team and so the match goes on until the final result. The popularity and charm of test cricket is decreasing day by day because of the origination of new more exciting forms of cricket. Hopwood (2005) argues that the game of Cricket has been governed by the rules for more than 250 years. The Marylebone Cricket Club has been an authoritative figure in putting forth the rules of cricket and its subsequent amendme nts. In the year 2000, the MCC revised the rules of Cricket and introduced Spirit of Cricket to the laws of the game to maintain the unique character and enjoyment of the game. One day cricket is the most recognizable and viewed form of cricket in the world. It is being played and watched by the people with great enthusiasm. The most popular event â€Å"World Cup† of cricket is also based on the pattern of one day cricket. Most of the important and popular championships in cricket are based on one day matches. The one- day international cricket is a late twentieth century development. On 5th January 1971, first ODI was played between Australia and England and till now it is very popular among the cricket fans. Cricket matches are played and liked by the people on national and international level (Birley, 2003). There are many types of cricket like country cricket, club cricket, indoor cricket, womens cricket and cricket for blinds, but the most prominent and popular three types of cricket which are recognized by ICC (International Cricket Council) are test cricket, one-day and newly originated form twenty20 cricket. The arrival of Twenty20 on the cri cketing scene has surely divided the cricketing fraternity. Some believe that it is nothing but a travesty and should not be encouraged at any cost. They argue that since Twenty20 encourages far-from-technical cricket youngsters wanting to pick up the game will be misguided into believing that cricket is all about trying to hit 6s and 4s no matter how you do it. Also it will create the misconception that cricket is a batsmans game and that there is very little incentive in bowling since it is the bowlers that are usually the ones at the receiving end. In such a scenario very few youngsters might take up bowling or bother learning the finer points of the craft. Plus there is always the argument that Twenty20 cricket will wean away interest from the traditional formats of the game, especially Test cricket. However, opinion regarding Twenty20 cricket still remains divided as its promoters insist that it will not replace any of the traditional formats but on the contrary will increase i nterest in them by pulling more people towards cricket as a whole. They also argue that the Twenty20 format is a great way of introducing cricket to the non-cricketing world which is used to fast games such as football. There is no doubt that the T20 version of the game has become the most popular and acceptable in the recent times but it cannot be said that other forms of the games have been overlooked. After the commencement of T20 cricket, many thought that the test cricket will be gradually extinguished from the cricket world. It is however wrong to say. All the legends of cricket still firmly believe that test cricket is the toughest and most resilient form of cricket which gets the best of any player. Test cricket judges mental ability and strength, the stamina and resilience factor and various other things of the player which twenty 20 cricket cannot judge. The game of Twenty20 sport involves two teams; each has a single innings, batting for a maximum of 20 overs. Twenty20 game is completed in about three hours, with each innings lasting around 75 minutes, thus bringing the game closer to the time span of other popular team sports such as football (Hopwood, 2005). It was introduced to create a lively form of the game which would be attractive to spectators at the ground and viewers on television. Since its inception the game has spread around the cricket world. The idea of a shortened format of the game at a professional level was discussed by the English and Wales Cricket Boardin 1998 and 2001. When theBenson and Hedges Cupended in 2002, theEnglish and Wales Cricket Board needed another one day competition to fill its place. The cricketing authorities were looking to boost the games image and popularity with the younger generation in response to dwindling crowds and reduced sponsorship. It was intended to deliver fast paced, exciting c ricket accessible to thousands of fans who were put off by the longer versions of the game (test cricket and one-day international cricket). Stuart Robertson, the marketing manager of the English and Wales Cricket Board, proposed a 20 over per innings game to county chairmen in 2001 and they voted 11-7 in favor of adopting the new format. More than 30 focus groups were mobilized. 4,000, 15-minute, face-to-face interviews were set up to gauge the public appetite for the game. The image of Cricket in England had always been that of a sport which is slow-paced, sedate and boring. The audiences identified the length of the matches to be very long, albeit Test Match Cricket (5 days) of One-Day Cricket (8 hours). Easton (1996) argues that the general perception and image in the minds of the public was that Cricket is a sort of sport which more often than not results in boring draws (Test Cricket). Even in one-day cricket (50 overs), the batsmen would score their runs at a pretty slow rate resulting in a dull spectacle for the crowds attending to watch matches at the various cricket grounds. Hopwood (2005) maintains that the England and Wales Cricket Board had initially introducedTwenty20 cricket as a way to get the crowds back in domestic cricket. The first Twenty20 Cup in 2003 (now known as the Friends Provident T20) was marketed with the sloganâ€Å"I dont like cricket, I love it†and it was aimed especially at the youth rather than the cricket connoisseur. It was meant to be a game that would bring the entire family together for an evening of fun and carnival like atmosphere. The finals of the 2003 Twenty20 Cup (in 2003) saw performances by pop stars and rock bands and the party like atmosphere made it an evening to remember. It was a huge success as the crowds were pleasantly taken by surprise. More than the cricket on field the idea was to have fun; cricket just provided the means. This was the ‘fast food of cricket and the people just loved every s ingle bite. Since then Twenty20 has slowly risen in popularity. The first official Twenty20 matches were played on 13 June 2003 between the English counties in theTwenty20 Cup (now known as the Friends Provident T20). The first season of Twenty20 in England was a relative success, with theSurrey Lionsdefeating theWarwickshire Bearsby 9 wickets in the final to claim theTwenty20 Cup 1.3 Problem Statement This study focuses on crickets problem of enduring a severe and long held image problem which is proving difficult for the game to turn around and which is without doubt affecting the potential of cricket to draw vital media and monetary support. Critics have been leveled against introduction of twenty20 cricket. Public Relations activities being critical to the future of the game have not been implemented to the level that it should be or many in the game would like it to be. Many have argued that since Twenty20 encourages far-from-technical cricket, youngsters wanting to pick up the game will be misguided into believing that cricket is all about trying to hit 6s and 4s no matter how you do it. Besides, test cricket which is considered the ‘pinnacle of the game may soon suffer the absence of quality international players as cricketers such as Andrew Flintoff of England have retired from Test Cricket to accommodate themselves in Twenty20 Cricket amongst other international cric keters such as Paul Collingwood and Kevin Pietersen skipping the Domestic County Cricket season in the United Kingdom to play for the cash lucrative Indian Premier League. The implications of such incidents may only result in English Domestic Cricket losing out on valuable players and as a result failing to attract audiences and generating revenues for the English Domestic game. English and Wales Cricket Board has played a critical role in the introduction of twenty 20 cricket to the world but there has always been a lingering feeling that the English International cricket team has been inconsistent in their performances at the one-day international level (50 over cricket). Some experts in the game have linked the inconsistency of the international side to the structural problems in county cricket. Other people argue that twenty 20 cricket will create the misconception that cricket is a batsmans game and that there is very little incentive in bowling since it is the bowlers that are usually the ones at the receiving end. In twenty 20 cricket, at most times the pitches prepared are tailor made for batsmen to go for their strokes and put up big totals on the board. In such a scenario very few youngsters might take up bowling or bother learning the finer points of the craft. The sport of twenty 20 cricket faces another problem of lack of five test match series except for the Ashes. What could be better suited to sustain the interest of the cricket fan than have England tour India or vice-versa for a five test match series. Instead, we have two-Test series arranged at the last minute by the English and Wales Cricket Board. Nobody can anticipate or attend; nobody is satisfied except perhaps the broadcasters whose contracts are fulfilled. There is need for English and Wales Cricket Board to understand that there is no requirement for saturation and committing overkill by scheduling cricket all year around. Instead, just stage and promote the icon series properly, a nd Test crickets unique qualities will take care of the rest. 1.4 Research Questions This research responds to the problems associated with this study by attempting to evaluate the influence of twenty 20 cricket in accordance with the perception of different stakeholders. Hence the research questions that this studied tried to answer is listed as indicated below: What is the impact of Twenty20 cricket on the image of English Cricket Board To what extent has public relations and social media activities have an impact on the domestic (county) first class Twenty20 Cricket Which is the most preferable type of cricket sport between Test cricket, One Day Internationals or Twenty20 Have public relation activities been put in practice by the English and Wales Cricket Board in promoting the Twenty20 game to the audiences What measures have the English and Wales Cricket Board put in place for all the three formats i.e. Test, One Day Internationals and T20 Cricket to survive and co-exist at the international level. 1.5 Research Aim and Objectives In order to obtain the goal of the study, the main aim of the study as well as specific objectives in relation to the impact of twenty 20 cricket on international cricket were formulated with research problems and research questions in mind. The aim of the study was to determine the impact of twenty 20 cricket on international cricket. To be able o obtain the mentioned main objective of the study, five specific research objects were formulated. The specific research objectives are stated as indicated below: To determine the impact of Twenty20 cricket on the image of English Cricket Board To find out whether public relations and social media activities have an impact on the domestic (county) first class Twenty20 Cricket To establish the most preferable type of cricket sport between Test cricket, One Day Internationals or Twenty20 To investigate whether public relation activities have been put in practice by the English and Wales Cricket Board in promoting the Twenty20 game to the audiences To find out the measures that the English and Wales Cricket Board have put in place for all the three formats i.e. Test, One Day Internationals and T20 Cricket to survive and co-exist at the international level. 1.6 Significance of the study Sport industry contribute quite considerably to the development of different nations across the globe; hence this study is going to play a very important role in demystifying the implication of the introduction of twenty 20 cricket in the world of sport. Such information can be used by different stakeholder such as nations, industry players, players, spectators and the general public as well as students. Industry managers can use this study to gauge the implication of twenty 20 cricket and the impact it has on the world of sport. This is quite critical because it can be used by different stakeholders to make appropriate strategies that will be for their good and the good of the public. Perception of different stakeholders especially spectators of twenty 20 cricket will be very significant in making decisions in relation with the twenty 20 cricket sport. This research will also contribute to the pool of knowledge where students will be able to gain necessary knowledge to help them not only be informed but to also acquire relevant information necessary for the completion of their studies. CHAPTER TWO 2.0 LITERATURE REVIEW2.1 The Business of Sportianment Standard Bank of South Africa is a financial services provider, which is a subcomponent of the Standard Bank Group. According to Standard Bank Pro20 Cricket (n.d.), since 1997, the bank began providing sponsorship to cricket in South Africa. This initiative rejuvenated the back the playing of cricket at local level. The game had dwindling spectator s watching the matches. This was also coupled with declining interest. The Bank alongside the Cricket South Africa came up with the model of the 20-A-sidec cricket. According to Standard Bank Pro20 Cricket (n.d.), this was in the Year 2004. This involved lessening the one-day game of cricket. The concept of the 20-over was meant to last for only three hours. This had reduced number of overs. This made the game more interesting, faster than before and furious. This new version of the game of cricket was later to be named the Standard Bank Pro20 series. The objective of the Bank venturing in Pro20 cricket was to build on their existing high levels of association with cricket in South Africa and demonstrate to their chosen audience (Randall, 2004). According to Standard Bank Pro20 Cricket (n.d.), this was in order to show their brand was among those, which was ahead and was able to undergo changes to a better brand. The move by the Bank to place the brand closer to the youth that is through sponsoring the local sport of the cricket game in South Africa. Since the Bank had grassroots involvement with the local play of the sport of the cricket, they also wanted to collaborate with Cricket South Africa so that to repackage the local experience of the game (Suite 101, n.d.). According to Standard Bank Pro20 Cricket (n.d.), this is so that to bring vibrancy in the game making it more vibrant and lively. According to Standard Bank Pro20 Cricket (n.d.), the company opted for internal marketing campaigns as well as sports hospitality; through this, it viewed the strategy of additional opportunity to interact one on one with interested parties of the game on how it is play. The drive for having a new version or revised version of the ga me was because it meant to bring a renewed feeling among the traditional perception of the game. This is not for the sake of those who play the games alone but also for those who the sport as a way of entertainment. Off the pitch activities were brought as a form extra play and entertainment. This meant to act as an additional treat for excitement viewers were getting on the field. The composite of what resulted made the game more exciting and unique. The best phrase used to recognize the resultant product of this was sportainment. According to Standard Bank Pro20 Cricket (n.d.), this was a composite of both sports and entertainment. The phrase developed meant to give priority to the essence of Standard Bank Pro20 cricket. According to standard Bank Pro 20 cricket (n.d.) the game took the design that features three pillar experiences. According to Standard Bank Pro20 Cricket (n.d.), these are mainly cricket, stadium and broadcast. The nexus between the three pillars gave the stakeholders the integrated treat of sportainment. The innovation into the sport of cricket thought out and imported courtesy of the collaborated effort of Standard Bank South Africa jointly with Cricket South Africa (Cricket Web, 2010). The effort involved the bringing in of new dugouts for players at the ides of the field. According to Standard Bank Pro20 Cricket (n.d.), this meant to enhance game watching by the audience seated on the bench with clarity. The game increased he speed at which the players played the game (BBC, 2006). This saw the facilitation of faster changes in the batsmen. The new type of the dropped some of the old team t actics and umpire kit designs; this meant to improve the appeal while watching the game. According to Standard Bank Pro20 Cricket (n.d.), they took the measure to move the umpires into the field carried by vehicles that bore the name of the brands on the side. There was notable change on the play of the game. This was especially on the batting style. According to Standard Bank Pro20 Cricket (n.d.), there was the introduction of a free hit for a no ball. In the stadium there, standard Bank tailored the Hard Hats for fans. There was distribution to fans of headgear for protection against the significant number of fours and sixes expected in the new boundary-bashing version. There was improvement done that came with additional cameras for broadcast purpose. According to Standard Bank Pro20 Cricket (n.d.), these are non-fixed and could be moveable that is from one place to another. When there are international matches in the Pro20 cricket series, more pomp and color were in addition to the stadium. Professional dancers would be ushered into the podium. A DJ booth will come in handy, which are in position placed at an elevated level. The common horizontal digital boards for advertising were removable and in their place put enhanced ones. These new ones have more features. According to Standard Bank Pro20 Cricket (n.d.), these are wider vertical Power Towers. They used to communicate messages. In addition, they have images that parallel the action that is taking place in the field. When SuperSport came on board, this came with untested initiatives to support. These provided with the cricket and stadium an experience. The experience is for live ball-by-ball viewers. The commentators trans-located: newly to the grandstands, as it was not like before. Previously, these were host at the media suite as well as the commentary boxes. In this new position, they are able to interact with spectators. According to Standard Bank Pro20 Cricket (n.d.), this is especially at the b reaks of the games. The new facelift accompanied with providing the fielding captain with an earpiece together with a lapel microphone. According to Standard Bank Pro20 Cricket (n.d.), the commentators capacitated so that they can link directly link in perception and mind with the players. This is at opportunity moments of the game. According to Standard Bank Pro20 Cricket (n.d.), live interviews conducted with the outgoing batsmen after each wicket. Heart-rate monitors attached to some of players on the field. This meant to provide those watching via television broadcast with additional action from the field (Hubbard and Thomas, 2007). 2.2 The Business Side of Cricket According to Easton (1996) the communication to influence peoples ideas, theories as well as feelings used through analogies. This is a common practice in the field of business. A clear analogy occurs between the battlefield of sports and business occurrences. In order to win a game of cricket ones needs a well thought out strategy (Savicca, 2011). This is a similar case as in the business fraternity. There is need to think about how the situation will be in the field. This is like an objective visioning the business venture that is, accompanied with an analysis of the strengths as well as weaknesses. There is a lookout for threats as well as opportunities lingering around the business. The cricket strategy for having the vision is to develop a new product. According to Easton (1996), this has bases on a crop of new players. There is need to prepare for strong wickets which will assure the goes back home after a game with the victory. This is like a market strategy. This is where cha nces for success are vital. Like a business scenario there is need to know what kind of product one is offering to the market. This followed by a winning formula, which is the marketing mix. According to Easton (1996), the same applies to the game of cricket. There is need to know the kind of players one has and how to formulate a workable strategy to win based on their skills. In describing what kind of product that is needed in the sport of cricket; there is need to screen the kind of players one has at his disposal. According to Easton (1996), just like determining the price of the product; the analogy in the game of cricket is the level which to depend on players that you field during the playing of the game, that is, what role best fit each player when on the field of cricket. This resembles how to distribute resources in the case of a business set up. The thought one has to have is about the strength that will promote the possibility for a victory, that is, how one ensures that, the other team has been defeated. According to Easton (1996), this thought out done even before the game begins. Just like the way one thinks out how the marketing mix is going to be done; one has to formulate a strategy that enables to understand the game w hen playing at home as well as when playing at the opponents home turfs. As it happens elsewhere, one has to keep watch on the ongoing in the marketing front. One has to compare business performance with the occurrences in the market sales and profit as well as the market share. According to Easton (1996), in the case of the game of cricket one has to compare their performance within the league and find out how to improve play. That is at the team level. At member level, one can assess their capacity in the bowling and batting. The opportune to sell in business is just as important as the way it may be in a game of cricket. Any skipper who has had to sell to a seasoned opening batsman that he should bat further down the order will need the very best selling skills. A skipper ought to know how the team would move in to their victory. These are the success factors of the game. According to Easton (1996), skipper must ensure that the score is at five an over or endeavor to make sure th e opposing teams best batsman remains always off the strike throughout the game. The rest of other team members should have already known the game plan that the skipper has in mind. This enables the team to launch their tactics without any ado. Because the opponent has opinion that is always to be on toes to know the tactics on application by the opponent by reviewing what has done throughout the past games played, then the team has to deliver a good product. These make the defeats inevitable. According to Easton (1996), in order to make good out of a game through a win then these success has been register through understanding how to cohere as a team. There is need to understand capabilities of each member in the team so that to get the best out of them. These same applies to a business deal there is need to know the capacities of different dealers in the chain to make good out of them. According to Easton (1996), it is true that the business is for the people by the people. Thus, those participating in a transaction are the ones who make up the business. Leadership in a game of cricket is held to create an authority that will drive the team to a common purpose. The common for the team during a game is to win. The team just like a business will for the human communities that have brought together for a common purpose. That is why some underdogs have surprised the big names of the game. According to Easton (1996), understanding the team members, how they react, their skill levels and how best to utilize them, and aligning them to achieve a common goal is vital to the leaders success. During the headingly test, Mike Brearly the skipper demonstrated this brilliantly. According to Easton (1996), in the game of cricket just as in the business front there is need to understand each such that role are set out clearly for every player. This can be on bases of what one is best base on what to do. It should also matter on placing people based on how they consider themselves during a win or loss. According to Easton (1996), this can be likened t o LIFO terms; this is in the way they to assess he behavior when the going is well and how their behavior when they are under pressure. The team may design in a way these factors well taken care of. According to Easton (1996), for instance, who comes in handy to be supporting the captain? Who is suited to do the try as well as serve as the captain of the side? Who will give their place up as a substitute in the batting in order to save the team from a loss? There exit several types of mixes and types that make up the world of cultures in business. These could include the power, people, task as well as role. Just like in business the game of cricket, this is the same (Fischer, n.d.). 2.3 Actuating a Sport as a Business According to Goldman and Johns (2009), any game at the level of business of sport must show how it is economically significant at all the levels of the society. This makes it an important component both as an economic activity as well as wealth creation. Market research has shown those willing to invest in sports sponsorship; this has risen since 2003 by a twenty-nine percent proportion, which best estimated to be US$2.4 billion. This makes part of a proportion of the larger global sponsorship industry. This best estimated to be about US$28 billion in 2004. In the case of South Africa, the amount of money put into the sport as a direct expenditure in terms of sports sponsorship has increased. In 1991, the amount spent in terms of sponsorship was R 207 million but this rose such that in 2000 the amount was R 1billion. Recent case studies show that the amount spent in the sport has risen to 2.6 billion Rand. These studies have further shown that another R 2.2 Billion has spent on lever aging sponsorship. A case in point to identify with is the 1984 when the Los Angeles hosted the Olympics. The Olympics significantly boosted sports marketing. According to Goldman and Johns (2009), this event turned athletics into a sponsored business. This became the first to be operational on revenues generated by private sponsor revenues. The other Olympics operated on a bid to generate profit. In addition to the competition that is experience on the field, sports teams also compete for favor from spectators, media coverage, brand sponsors, product consumers as well as bidding investors. From this perspective, this is making sporting action become a business entity. This is with professional management. Those in management will rather perceive those in their sport team as a brand and are important to sell in the sport club. Thus, the sports icons are rather making sure every sports event is a value addition. This makes them important in the public eye. According to Goldman and Johns (2009), these makes them become valuable and can attract and influence the perception and attitude of other stakeholders the game. Sports Clubs like Manchester United, Real Madrid as well as the New York Yankees have set pace in showing the value of product branding in games is all about? This act makes the sports seem rather to act independently when displayed. The venture is such that the bran d can sell independently of the athlete success. Take for instance the case of Real Madrid. In the football season of 2003/2004, they made up to â‚ ¬64.3 million in the form of merchandising sales. Out of the revenue generated, the brand sold 1.5 million shirts mostly to other countries. The clubs at the helm of football action, mainly based in Europe collectively grew by a margin of 11%, which is equivalent to â‚ ¬ 3.7 billion in 2006/2007. During this time Real Madrid was rated as the first club to make up revenue of â‚ ¬360 million. Research has classified the art of sports marketing in to two versions. According to Goldman and Johns (2009), there is marketing of sports as well as marketing with sports. The marketing of sports involves marketing strategies of sports events as well as sports kits to a target audience of the players, athletes as w